1. Brand building can not keep up with the development of enterprises, resulting in copyright problems how to protect brand assets?
2. Traditional chain medical brand upgrade how to unify the professional joining VI system?
3 How to upgrade the brand IP
In view of the above three major problems, we have provided a brand upgrade solution for poetry art in the critical period. after preliminary investigation and weighing, we have reached a consensus with the brand side of poetry art: the identification accumulated in the early period cannot be lost, and the registration upgrade can be completed through optimization under the condition that the general framework remains unchanged.
1. Define the brand by user value and weigh the brand interpretation with the passing rate of multi-intellectual property platform. The new graphic LOGO design takes teeth as the core and combines the concept of diamond section: the radian of smiling face corresponds to electrocardiogram, which represents that each tooth is alive and arouses the empathy of customers in the brand sense. Locate the high-tech digital chain dental clinic, and integrate the core slogan "Cure every tooth with heart" into the brand symbol by simplifying logo graphics.
2. Brand IP creates a small animal IP with its own cute and close feeling. No one will refuse a crocodile dentist who loves cocoa. Starting from the initial attribute-free crocodile, creating a brand-new crocodile dentist image gives personality. The crocodile lights up with a large mouth, reshapes its facial expression, enlarges its teeth, shows a good tooth, and shows the character's confidence and high correlation with dentistry. The crocodile dentist always has a bird standing on his head to help clean his teeth. The two are good partners working hand in hand, which also implies the close relationship between the brand and the user. In the era of Get social currency sharing economy, social currency is the chip of word-of-mouth communication and fission. Fear of seeing teeth is a new pain point for young people to see teeth. The little crocodile dentist presents a personalized image: "OK! No problem! Relax, watch me, I'm coming, be brave!" A variety of image action extension, allowing users to reduce the fear of dentists, cute image for people to automatically take pictures to share. Social currency is big enough to stand out from the competition.
3. product line extension based on brand vi system extension series packaging design: customized tooth box, probiotic toothpaste, probiotic mouthwash, electric toothbrush, probiotic xiao yan cream, probiotic oral spray... medical beauty minimalist form, easy to extend and unified use of chain stores.

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