This is a goat yogurt from China. At present, the yogurt on the market is still more than cattle, while goat milk is less. This makes it difficult for consumers to distinguish even sheep yogurt products in a shorter time in terms of packaging form. In order to better solve this problem, we design the packaging of this sheep yogurt more like a naive sheep. Through the ingenious combination of the shape of the yogurt cup and the label pattern, such a sheep yogurt can not only make people The first time can be distinguished, and it can also arouse consumers' desire to buy. We make the lid of the product into a raised shape, not only to make the product look more like a sheep, but more importantly, we will separately package nuts such as raisins and walnuts into bags and place them together with spoons in this lid area, because the original yogurt is mixed with raisins and nuts to taste better. In the end, four cans are a box. At the bottom of the box, we draw a pattern of grass, which looks like our sheep standing on our pasture, and it also sets off the original ecological characteristics of our products.

The product is a type of sheep milk yogurt from China. This type of product is not common because the current market is dominated by milk yogurt. In this case, it is difficult for consumers to identify sheep milk yogurt products by the package in short time. To solve this problem, we designed “an adorable sheep” for this product. Through the combination of the sheep-like shape and patterns, the yogurt cup can not only enable consumers to identify the product at the first glance, but also give them a strong impulse to buy it. In addition to making the appearance of the product more like sheep, the raised cup lid functions as a space for storing a small pack of raisins and nuts and a small spoon. Plain yogurt will taste better after being mixed with some raisins and nuts. Furthermore, since every four cups of yogurt are packed as a group, we drew some green grass on the bottom of the packing box. In this way, it looks like the sheep are standing on a meadow, implying the natural quality of our product.


Awards:
2018 Pentawards
iF Design Awards 2019
TOPAWARDS ASIA 2019
ONE SHOW 2019
2020 Muse Awards
2020 IDEA Awards