Project party: 16

Award: London Design Award 2024

Reporting Agency: One Point Design Consultation

Our service: award declaration | visual communication | booth construction | warehouse logistics

This coffee cup draws inspiration from traditional Chinese blue and white porcelain and uses innovative glaze. It aims to break the homogeneous design of traditional ceramics through the perfect combination of traditional craftsmanship and modern design,

The design team made careful adjustments to the glaze formula (cobalt is the colorant) used in the blue and white porcelain, and finally created a unique color-"ideal blue". Color, with full-color painting techniques derived from blue and white porcelain, not only shows the classical charm of porcelain, but also presents a distinctive modern visual effect, making the product highly recognizable. The coffee cup applies the brand's self-developed "eggshell glaze" to the outer wall, resulting in a matte finish and a frosted texture like an eggshell surface. In this way, the product is comfortable to hold, not easy to slip off, and at the same time has excellent wear resistance to ensure long-term durability. In addition, the diameter difference between the top and the bottom is set to about 1cm, thereby forming a trapezoidal body, which is stable and solemn. This design meets the aesthetic preferences of modern people. With the harmony of straight lines and curves, it well interprets the concept of "combination of hard and soft" in traditional Chinese aesthetics.