Cooperative brand: "The Light of National Goods" Supor, a comprehensive leading brand of small household appliances in China. Quality and innovation are the most important brand values of Supor.
Product demand: pricing of high-end home insulation pot design, online sales.
Crowd Orientation:  80/90 Household Consumer Group; Looking for small fortune in big cities; In the era of "her economy", the little sister said that 75% household consumption was decided by women. In the name of humanization, enjoy life openly and honestly.

Service Content: Appearance Design
Listing Date: 2020

Design Strategy: Transforming Hygge Aesthetics into Tangible
Combined with the preference of female consumers and based on the brand concept from a global perspective, this thermos pot Hygge's aesthetic super cognition is shaped. The charm of Denmark's Hygge is sweeping western countries such as Britain and the United States. Hygge stands for warmth, comfort and harmonious coexistence with nature. Hygge also represents the ideal of practicing simple and beautiful life.

Based on women's ideal lifestyle thinking,
Through the thermos pot use scene,
Reflecting the mutual feeling between people and products,
Pass on the image of Supor's "home accessories.

Product design tends to be younger,
The rational connection between the upper and lower modules of the thermos pot,
Design with regular shapes and basic shapes,
Streamlined pot body reflects home comfort.

Half pack streamlined handle,
Hold fashion and avant-garde.

Small capacity, exquisite home/office partner
Large capacity, waiting all day/willing to share

On the establishment of product differentiation awareness
Bright aesthetic style and design
Help brands break through in the wave of product homogeneity