The "way" of innovation lies in reasonable restraint.

In 2017, facing the proposition of "building a thousand-yuan domestic cup" in cooperation with Feijian, we know that any form of innovation for the sake of innovation is short-lived. Real innovation needs to be rooted in the "Tao" of brand value, user habits and material endowments ". This project is a practice from "Tao" to "device": it aims to create a symbolic product that can break the situation for China's high-end consumer market.

The "Tao" of breaking the situation: the redefinition from "supplies" to "ritual"
The breakthrough of the market lies in the transition of value. We abandon the utility positioning of the "thermos cup" and redefine it as a "social ritual". The mark of its success is that when the user is asked "what is this?", the product has completed its value expression-it has become the extension of taste and the initiator of dialogue.

The "Way" of Design: Unexpected, Unreasonable
We learn the essence of Chinese aesthetics, the pursuit of "unexpected, reasonable" harmony.

The "strange" and "positive" form: "a line" runs through the cup body, the form is extremely simple and unexpected; and the lid and grip accurately outlined by this broken line are fully in line with human engineering, which is the reason for human feelings.
The "breaking" and "standing" of skills: the innovation adopts all-metal magnetic suction cover, which is "breaking" and aims to solve the impure feeling and abnormal sound of the combination of titanium and plastic. The "standing" is the silent and smooth advanced experience between opening and closing, returning to the "pure" way of titanium material itself.
The "Tao" of verification: only after years of work can we see the true chapter.
The innovative thinking carried by this product has not only won the long-term recognition of the market-it was still selected as a joint model by the new tea brand Teastone several years later-but also won the professional recognition of the industry and won the "China Intelligent Manufacturing Award". This double verification confirms that the innovation based on "Tao" creates a benchmark that can cross the cycle and has both commercial value and industrial significance.

This titanium cup, which came out in 2017, is an industrial design and a materialization of brand strategy. We are committed to working with Chinese brands to transform the brand core into viable products with a well-thought-out "innovative approach.

Zhou Dongyu's Choice. Teastone Joint Payment