2020 European Design Awards
2021 Italian A' DESIGN Design Award runner-up

This is a beautiful box designed for traditional handmade cakes. Nowadays, most of the handmade cakes we buy on the market are produced by machines. It is difficult for us (eaters) to feel the practice of "traditional handmade cakes", because in my (public) childhood memory, the appearance of the elders making handmade cakes is vivid in my mind, but the handmade cakes we buy on the market now are difficult to recall this memory. Therefore, the inner wall of this package has a raised traditional pattern, and the eating process is like making traditional cakes, which are inverted and demoulded. When the eaters turn upside down, the current action coincides with the previous experience of making cakes with molds, which will be a familiar and surprising experience.
This elegant packing box is designed ba-sed on traditional handmade pastry. I always remember the scene that my grandma is making pastries when I was a kid. However, most of pastries we buy from the market are made by machines today, which is hard to recall the memories or experience ways of traditional pastries making. Therefore, the inner of this box has a raised traditional pattern. The consumers should demould like making the cakes before tasting them. When people finish inverting the packaging box, they will have a familiar and pleasant experience of making pastries with moulds, overlapping the current action and the past memories.

Picking up the transparent packaging, it is found that the pastry is attached to it, and it will fall off with a slight buckle on the chassis, which is like making a traditional pastry.
Pick up the transparent package and find the cake attached.It will fall off with a single click on the chassis, like unmolding the traditional baked pastry.

Enjoy the fun of snacks.
Enjoy the fun when eating snacks.