This set of packaging design works is a Shanghai hero square pen box design. This set of round pen box packaging is designed according to three design features, namely: national culture, sustainable environmental protection. From the perspective of national cultural design: Shanghai's traditional culture is also reflected in people's brand stationery packaging design. From Shanghai's traditional culture, we can also detect the development of brand stationery packaging design, as well as design trends and styles, and innovate on this basis. From a certain point of view, Shanghai Hero Pen is an innovative stationery brand with Shanghai style culture as the core. Therefore, this design mainly takes the Shanghai veteran stationery Hero Pen as the starting point, and uses the local brand packaging design in the old Shanghai traditional culture The decorative form and style, commercial form, pattern and color, font design, and packaging materials are the foundation for innovative application research, from this, the packaging design of Shanghai brand stationery is designed under the background of today's generation culture. Therefore, the design adopts streamlined Shanghai architectural features for gilding and silver stamping design, and relies on a black background. From the perspective of sustainable environmental protection: one of the biggest highlights in this design is to use the concept of sustainable environmental protection, because the packaging of many products in today's society only follows the single mode of protection and function, and many consumers remove the products from the packaging and discard them. Under such circumstances, no matter how environmentally friendly the material is, there will be a waste of packaging. In my opinion, the real environmental protection packaging should follow the concept and idea of secondary utilization. Therefore, in this pen box packaging design, the pen box is designed into two modes, namely "commodity packaging mode" and "recycling mode". The commodity packaging mode is: when the pen is sold, the pen box will become a commodity packaging, while in the recycling mode, the pen box will also be converted into a pen container, which can be reused to avoid discarding idle or wasting. For the integrity of packaging design, another outer packaging bag is designed.
Country
China
Year
2019
Client
Shanghai Hero(Group)Co.,Ltd.
Designer
Haotian Wu
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