Product Name:
"Square" Xiamen characteristic chess
The word "square things" comes from "one side of soil and water raises one side of people, one side of man-made one side of things", and at the same time, it is also taken from "non-square things", which represents Xiamen's "mountains and seas together, not square things".
Product positioning:
Official Hand Ceremony/Hand Letter Ceremony
Sales Scenario:
Tourist souvenirs, airport and station gift shops, online creative shops, etc.
Design Description:
The product uses chess as the carrier to integrate all kinds of characteristic buildings in Xiamen. Chess originated in China, and chess is also derived from Chinese chess. At the same time, it is more international and inclusive, which fits perfectly with Xiamen's international image and inclusiveness. Chess pieces are divided into black gold collocation and transparent gold collocation to form two sides, while the chessboard is distinguished by pure black bright matte surface and decorated with golden Xiamen map to fully show its local characteristics and geographical environment.
Design Elements:
The design elements of each chess piece come from Xiamen Twin Towers, Xiamen University, Jimei University, Moon Aura, Sea Pearl Sightseeing Tower, Hulishan Fort and various sizes.
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