Gold is expensive
Stone is hard

stone for bottle
Years of good wine

And the heart of the people
Drink Tai Xiang Cellar



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Guyi this service content:
Product concept refinement, liquor bottle design, liquor gift box design
Bottle craft formulation, bottle finished product proofing, gift box craft formulation
Gift box finished product proofing, gold and stone product rendering, gold and stone video production



Name of Work: Tai Xiang Jiao Jin Shi
Customer Name: Guizhou Qianjiu Co., Ltd.
Service content: Jinshi wine bottle gift box design
Service Team: Guyi Brand Packaging Design Department



Background: Taixiang Cellar, which began in the 1950 s, is one of the two major state-owned distilleries in Maotai Town and a time-honored brand in Guizhou. As the designated design cooperation service provider of Taixiang cellar wine industry, the landing and launch of products such as youth, time, sanyou, meeting and so on are all witnesses of achievements, and Jinshi is also one of them. The tacit cooperation method does not have too many restrictions. This is the background of designing Jinshi large single products.


Design Description: "People who make friends with each other, drink Taixiang Cellar" The slogan of Taixiang Cellar for many years is that making friends is making friends with each other, and sincerity is the witness of friends' friendship, and making friends with each other is making friends with sincerity. As the saying goes: sincerity comes, gold and stone are open. Gold is precious and stone is firm. Adhering to the enterprise spirit of continuous inward polishing, the overall shape of the bottle is a piece of sincere stone that is restrained after polishing, which tells the sincere heart of the Taixiang cellar brand in brewing fine wine.


The bottle body adopts ergonomic design, which makes the grip feel more. Gold ore original stone bottle body, sands sprinkled bottle body, such as stars shining, with a sincere heart, brewing years of gold. A more ritual way to open the bottle: point stone into gold, "twist", "press", "lift", "throw", please the most distinguished guests "point stone into gold" and drink liquid gold together. The imprint of the box body, witness for a hundred years, double-opening gift boxes, expensive and stable, should be hidden and courteous.

Invite the exchange of gold and stone, drink the good wine of gold and stone, drink the cellar of Taiwan village with the people who make friends, and give gifts and collect good products. The above is the introduction of the design of taixiang cellar stone wine. Special Note: The work has been put into the market and the copyright has been protected. Please do not plagiarize or embezzle it. The copyright belongs to the original ancient design. The editorial department of the ancient design brand was reorganized, the drinks were dressed in new clothes, and the design was found in ancient one. If there is any reprint, please indicate that it is from ancient one. Thank you!