As an internationally renowned precision instrument company, Leica has always maintained its overall image of the market. Trojan horse design is based on Leica's globalization strategic goal, focusing on the specific industry needs of pathological analysis, and applying a new family design language, so as to provide Leica with a wider range of design concepts and a new series of appearance. Leica's new visual design is characterized by continued youth and the feeling of the digital age.

The theme tone of the product, contrary to the inherent single white of medical devices, boldly uses space gray and black, reflecting the brand's technology and future. For different forms of products, designers combine formal elements, colors and logos to make the products more serialized, thus distinguishing them from competitors.

"Intelligent Two-cylinder Dehydration System" and "H & E Standardized Dyeing System" are the first products in the world to realize the new Leica visual brand language and style guide, reflecting the values, reliability, performance and excellent quality of the Leica brand. Both products won the 2020 China Red Star Design Award. Our strategic cooperation will help further improve the global brand image.