Beef and mutton rolls have always been the basic ingredients. Few enterprises have built brands in this category. It usually appears as a supplier. However, as e-commerce becomes more and more developed, the category of hot pot beef and mutton is gradually rising. As a veteran of hot pot beef and mutton, Jiashengyuan naturally cannot lag behind. The 20-year-old Jiashengyuan beef and mutton roll found Sixi to upgrade its brand.

The name Jiashengyuan is beautiful, luxuriant and source. This is the good wish of the enterprise, and it is difficult for customers to understand this meaning. It is obviously unreasonable to express this meaning with packaging vision. Based on Jiashengyuan's brand strategic objectives, Jiashengyuan high-quality beef and mutton. We found the core visual symbols directly from the category and did copyright protection. Applied to the entire product system.

Packaging is not only a matter of packaging, but also an important tool of brand strategy. Good packaging can help enterprises to quickly open up the situation at the terminal.