Project background: in the new round of consumption upgrading, the new generation of urban youth in 8090 has become the main force of consumption in the kitchen electricity market. They have a certain economic foundation, more and more will live, and through consumption to make themselves into their own like. For them, in addition to busy work, how to "eat a good meal" is also a big problem.

User pain points: a set of lampblack, cumbersome cooking procedures, tireless cleaning and sorting, is definitely not what they want. The kitchen life expected by the new youth should be more calm, more beautiful and more quality. If there is no convenient and satisfactory cooking utensils, they would rather pick up their mobile phones to order takeout than go to the kitchen to feel the taste of daily necessities.

Design concept: pay attention to the lifestyle of modern youth, create a unique aesthetic attitude of kitchen appliances, subvert the public's imagination of cooking, and create a new lifestyle of youth.

User insight: to serve the youth group, the production of high quality high-value and practical and convenient small household appliances, so that the kitchen more temperature and imagination, so that life more ritual.

Appearance upgrade: 268 times of spraying color correction, accurate color tone, ideal light resistance, quiet low saturation color, natural and unpretentious integration into various home styles, champagne-colored gold-plated border is tacitly integrated with the metal body, complementing each other.

Optimization experience: the fuselage is integrally stamped and formed, with clear and smooth lines; Light gold chrome-plated waist line drawing knob electroplated trim dashboard; Break the kitchen space, mini size, place everywhere.