Under the joint birth of factors such as the devaluation of the renminbi, the skyrocketing housing prices, and the rise of trade protection, the willingness to buy high-premium products has begun to decline, and "consumption downgrade" has become inevitable. But for this generation of young people, "consumption downgrade" does not mean simply and rudely pursuing low prices, ensuring reasonable prices and high-quality products at the same time, consumer demand has increased. Young people's demand for desk lamps has long been not satisfied with simple eye protection functions. They are in urgent need of a desk lamp with good appearance, long-term use without dazzling, and in line with their own usage habits and environment. The consumption insight report carried out by the seventh power team in the early stage of the project pointed out that the light of the desk lamp is only the first step to make the eyes feel comfortable, and consumers have paid more attention to the use of multiple scenes and free light guide. Even, a high-value desk lamp has broken through its original functionality and can exist as a part of home decoration. The appearance design of the seven-power multi-directional adjustment desk lamp is based on the installation art of the minimalist philosophy. Under the elegant and smooth body and elbow corners adapted to the diverse home environment, it is an invisible detail on the surface. Not only does the lampshade use a metal shell to achieve a good heat dissipation effect, but the hidden wiring of the base can prevent winding and keep the desktop clean. In order to ensure the illumination range of the light to the greatest extent, the lamp pole is designed to adjust and rotate with one hand around 180 degrees and about 40 degrees. At the same time, the lamp cap can also rotate 180 degrees up and down in both directions, covering a large lighting area with a radius of 50cm, and there is no pressure even if fine operations such as drawing are carried out. The seven-power multi-directional adjustment desk lamp adopts the double anti-glare design of frosted PC material diffuser plate and unique inner inclined angle lamp plate, which effectively prevents visual fatigue caused by eye use under the condition of too bright, too dark or uneven light from the following four aspects: 1. LED natural light decompresses the retina from the source 2. Stable current supply effectively reduces light flicker 3. Two-color temperature synthesis is the most suitable spectrum, comfortable to use without dazzling 4. High color rendering, strong color restoration ability, color without distortion. In addition, the smart core embedded in the desk lamp can record the user's use status, and the most suitable light for the user will be found from the four-gear color temperature mode every time it is turned on. The seven-power multi-directional adjustable desk lamp is integrated in appearance, function and operation. The intimate design not only meets the needs of urban youth for free light guide in various scenes, but also has convenient use experience and high color value. As the second main product of the seventh power, this table lamp won the 2019 Red Dot Award and will be launched into the public's field of vision this year to light up a beacon for consumers.