Project PROJECT
Fruit meet tea/2021.09.17

Service SERVICE
Font design/Font design
Aided graphic design/auxiliary graphic design
Product packaging design/product packaging design

Design team
Main Case/Fire Totem
Creative/Guo Kun
typesetting & graphics & craft/Guo Kun
Executive Design/Guo Kun
3D Rendering/Pan Yu

Project Background

Francis Bacon said, "Knowledge is power"
The speed of knowledge update in modern society is normal and rare, so we call this era the era of knowledge explosion

If you get enough information before making a decision, the opportunity may be taken away by others.
In times of rapid change, all opportunities are fleeting.
Without a high sense of smell, you will surely pass by information and opportunities that are not easy to detect.

Fruit meet tea brand has been rapidly and keenly looking for a breakthrough after smelling the business opportunities in the category of bag bubble brewing and drinking since 2019. Relying on its own research and development and factory advantages, Fruit meet tea brand has realized magnificent transformation with explosive bag bubble products as breakthrough products and transformed into the standard product market. With unremitting efforts and rapid adaptation, we will strive to create healthy/delicious/characteristic/innovative/new Chinese-style tea drinks as the central tone, aiming at the rapid development of differentiated drinking products suitable for the young consumer groups of the times before the popularity arrives.

In order to better interpret the combination concept of edible and drinkable, "cheese has grain quantity" came into being, "cheese" comes from taste, the main drink; "grain quantity" staple food comes from grain. Wake up cognition and quickly relieve fatigue.

In brand vision, we try to graphic and craft the key words of main ingredients such as "cheese" and "grain", and interpret them directly as visual super symbols of packaging to strengthen brand power. The yellow color with leaping attention arouses "desire for cheese", and the geometric figure of young Chinese style is used as packaging extension.