Design comes from life, life benefits from design! In order to let art enter the public life, Tmall signed a cooperation agreement with Trojan Design Group, through the integration of Ali Group's resources, the construction of multi-party copyright, to enter the field of art derivatives!
Trojan Horse Design has jointly Tmall a crowdfunding platform and cooperated with dozens of Tmall businesses to create a series of genuine limited-edition art derivatives based on the eight works of Van Gogh authorized by the Van Gogh Museum. The works include a series of home accessories such as pillows, cups, mice, curtains, handbags, etc. Once the product was launched, it was warmly welcomed by consumers. This cooperation is a breakthrough and successful attempt by design institutions to get involved in the field of art derivatives. The cooperation of multiple parties has created an excellent and healthy business model, ensuring a closed-loop and smooth flow of resources, and providing an excellent market for art derivatives. Business case.
The heat wave of Van Gogh's works does not seem to have subsided because of the age. Every time it is mentioned, it can still arouse our enthusiasm. The Trojan designers extracted elements from Van Gogh's large number of famous paintings and selected eight paintings as themes: sunflowers, blooming apricot trees, iris flowers, wheat fields under thunderclouds, crows in wheat fields, courtship lovers in gardens, yellow houses, and self-portraits. We refine the representative elements in the eight works and blend them perfectly with the products. In the design process, the designers strictly follow the copyright requirements, carefully design and adjust the color, area, arrangement and other details of the pattern used many times. The final products cover home accessories such as pillows, tableware, and a variety of digital peripheral products.