Customer background: Sannuo Biosensing Co., Ltd. is a high-tech enterprise dedicated to the research and development, production and sales of instant detection products using biosensing technology. Since its establishment in 2002, it has always focused on the popularization of blood glucose meters in China and the development of blood glucose management. Its "dedicated, professional and expert" development route is praised by the industry as "your trusted blood glucose meter expert".

User pain point: before the customer designed the blood glucose meter product for our company, the customer had already designed a blood glucose meter in other design companies, and the structure was also completed. later, the product found out did not achieve the effect they expected. they wanted to overturn it again, so the next step was to find us to help them design a blood glucose meter with parallel appearance and structure.

Market research: as a high-tech enterprise in Hunan Province and the construction unit of the national biomedical engineering high-tech industrialization demonstration project, the Sannuo brand series blood glucose meter and supporting test paper produced by the company have become the main provider of domestic blood glucose meter and blood glucose test paper in China's blood glucose monitoring market with its good product performance ratio. The products are not only sold well in the whole country, but also exported to the international market on a large scale.

Product strategy: According to the design requirements, we analyze and summarize the medical market of blood glucose meters. In the design of the proposed positioning of the Sannuo blood glucose meter product image has been re-positioned, establish a comfortable image of humanity, the use of new ways of experience design.