Yuyi design office, to help the brand younger.

The zodiac white tea product "Da Zhan Hong Rabbit" jointly launched by Bama Tea Industry and Yuyi Design Office was sold out in the double eleven activities before the rabbit year, becoming one of the fastest selling zodiac limited teas of the brand. As a leading brand in China's tea chain industry, Bama Tea is committed to promoting Chinese tea culture, providing high-quality tea of origin, and allowing consumers to enjoy a healthy and happy tea drinking experience.

"Da Zhan Hongtu" combines traditional zodiac worship with modern consumer demand. It is not only a tea product, but also a cultural artwork, which satisfies consumers' cultural experience and social attributes of tea. The design uses the rabbit as a symbol of auspiciousness and the ornamental nature of white peony tea to convey a beautiful vision of high quality and noble experience. The surreal design elements combine the flying rabbit with the jade wall ring, implying reunion and nobility, and demonstrating the continuous pursuit of cultural identity and aesthetic influence of the Bama tea industry.

"Da Zhan Hongtu" zodiac white tea not only embodies the brand value of Bama tea industry, but also enhances the market competitiveness of the product through profound cultural connotation and exquisite design. This series of design and cultural elements provide consumers with not only tea, but also a cultural and artistic experience.

Authoring information
Name of Work: Bama Tea Industry Exhibition Hongtu Fuding White Tea
Brand holding: Bama Tea Co., Ltd.
Original Design: Chen Yiwen Soup Prevails
Visual Performance: Gan Ding Zhe (Alex of Zanthoxylum bungeanum) Dong Tian
Project Promotion: Lv Yuxing
Honors: iF Design Award in Hannover, Germany, Muse Muse Design Award in the United States