-World Conference on Industrial Design-
It is a world design industry development conference initiated by the China Industrial Design Association in conjunction with design organizations, institutions, enterprises and universities in more than 30 countries and regions.

The conference takes openness and cooperation as its purpose, and the principles of voluntariness, equality, sharing, and win-win; it contributes to the world with design wisdom and promotes the integrated development of design innovation and economic society.

The 2nd World Industrial Design Conference was held ceremoniously in Liangzhu Mengqi Town from April 21 to 22, 2018!

"In the past, the sun became slow. Cars, horses and mails were slow. I only loved one person in my life"

I often miss the time of those letters and letters, and my worries and thoughts flow between the lines. I gently tell the short and long feelings of the paper in the ink fragrance of the writing paper.

Writing is a thing that requires a sense of ritual. "If you want to do a good job, you must first sharpen your tools." A writing tool with a "pen frame" is indispensable.

"Eternal" series penholder is made of red acid branch material, and the nib is made of environmentally friendly material of alloy metal. The principle is that the friction of the nib on the paper will decompose the molecules of alloy metal and leave them on the surface of the paper to form handwriting. The writing time can reach more than 25 years.

The "circulation" series penholder is made of ebony wood. The two-petal structure is a major feature of the product design. The penholder is precisely cut and has an upper and lower opening and closing structure. The high-quality refill is clamped in the middle, and the writing is smooth and smooth. The strong magnet is used to attract and close, which can be exchanged for conventional neutral refills, which reflects the recyclability of the product.

The end is carved with Liangzhu water moire and the logo of the conference. Liangzhu water moire is a very representative decoration in Liangzhu jade. It carries the enduring of Liangzhu culture and inherits the long history of Liangzhu culture. The strokes written by two pens are all about the respect and development of the great civilization of the ancestors.

The seal is the status symbol of the distinguished figures in our country and the tool for exercising their powers. "Flowers are like a solution, but there are many things and stones can't be the most pleasant." As one of the unique works of art in China, the seal is wordless, and silent is better than sound.

The jade bottle uses a practical and ornamental seal as the carrier, and uses red sandalwood as the main material to present a simple and generous shape.
Cut a corner of the wood and carve a totem of the animal face of the god on the cut surface.

The face pattern of gods and animals is the embodiment and belief of the ancestors of Liangzhu. The original characters and symbols of Liangzhu with the words "5000 years" reproduce the Liangzhu culture more than 5,000 years ago. Transparent resin is used to fill the gap and carefully carved The pattern is collected in it, which means to inherit and carry forward the Liangzhu culture.

Zhejiang Satellite TV reported conference gifts-Liangzhu pen, Liangzhu bottle