CLIENT: Srue

YEAR: 2021

CATEGORY:Air Fryer

SERVICE : Product Design

TEAM: Yang huancan / Xu ting /Huang cheng

BACKGROUND

For product designers, what is good design? It is a very necessary but difficult to have a unified answer to the question. We are constantly trying to answer this question through projects. This project is a short answer to our attempt.
In May this year, customers found 3026 and wanted to design an air fryer because the market data was very good. I also agree with this product very much, because I actually use it very frequently in my daily life. Baking two pieces of toast in the morning is much more delicious for about 4 minutes, and baking biscuits for about 3 minutes is much more delicious. It is not wasteful. It is also very convenient to roast chicken wings and make French fries. It is healthy without oil and smoke. The basic situation we are facing is: Party A's core functional modules for export have already taken a certain lead, and it is not recommended to make major changes. Facing the market demand of domestic exquisite young family positioning, we should optimize the design and texture of the operation interface and product foundation, and how to combine and deeply understand srue's brand design concept on the existing basis: Simple life and Reduce functions, unique (Unique), easy to use (Easy); Through design, we need to develop an air fryer with solid aesthetic, good functional experience, core visual memory points and easy-to-identify color system for consumers.

In order not to increase some unnecessary costs, we have conducted research on the technical platform and mold-opening parts, and after many discussions by Party A, we have determined the most reasonable way to develop and design: change as little as possible but the most effective part, Keep as many core functional modules as possible that the original export-oriented products have advantages, through design, improve the overall effect of the product, through visual language processing, the corresponding tonality is transmitted through the photos, which can be distinguished from those air fryers that are currently on the market with minimalist stretches, colorful retro styles, and colorful advertising oceans. We use simple operation, remove all unnecessary designs, integrate into the atmosphere of family kitchen life, and let small household appliances return to their original functional attributes, rather than the principle of gorgeous and dazzling roles in the family, to design this air fryer that can stand out and suddenly look back.

Therefore, this project was approved in May this year, the exterior design was completed in June, the exterior and structural samples were determined in July, and it was listed in October. The monthly sales in the first month have reached 500. Such good results have given customers and me great confidence. We hope to jointly build a bridge to connect consumers and products, introduce products that consumers like to see, and reduce the distance between products and consumers as much as possible, and we also expect to try our best not to design, produce, manufacture and sell products that are bought back and no longer used after a few times of use. Consumers pay the bill for the design. However, after consumers buy the products back, they continue to use them. In this interaction, we continue to make the products of the next generation and the next generation better and the products that consumers need in their hearts, it is what I insist on 3026 should do in commercial design. I hope that what 3026 have is the unswerving desire to push products to consumers, and the desire to get their most intuitive evaluation directly. I hope that every new project can satisfy consumers a little more than the previous project, which means that we are a little closer to consumers.

Please support us a lot. For the products we designed, please also give us more valuable opinions. You can add me WeChat, which is at the end of the article.

Based on its own understanding of people, products, experience, services and design, it is driven by continuous expansion and learning of new knowledge, and is eager to provide the public with a different product experience.
We hope that through learning and thinking about design day after day, we can continuously bring meaningful design to customers and product users. Behind the appearance of the product, there is valuable and positive thinking.
Through commercial projects and independent development projects, we will continuously improve our thinking. Walk on the road to understanding life and mark it with design.