Through PI design, the basic elements of the brand are determined: enterprise standard color, auxiliary color, auxiliary pattern, font, etc., so that the product can establish a new brand perception. New Silk Road Design helps enterprises get rid of backward brand image through the strategic thinking of industrial design brand and the improvement of industrial structure process quality, realizes the brand premium benefit that the perceived value of users is greater than the actual value of products, and helps enterprises get rid of the quagmire of price war, drive enterprises to have more resources to invest in technological and technological progress, and realize the promotion of brand core. The newly designed PCBA processing equipment-burner shows unique value in similar products.