Project Party: Baidu

Award: MUSE Gold Award 2024

Reporting Agency: One Point Design Consultation

Our service: award declaration | visual communication | booth construction | warehouse logistics



The accelerated pace of globalization and modernization has greatly changed people's lifestyles and cultural concepts, putting Chinese traditional culture (such as festivals, customs and folk art) at risk of being forgotten and marginalized. As the crystallization of ancient agricultural wisdom, the twenty-four solar terms not only reflect the Chinese nation's deep understanding and respect for the laws of nature, but also carry rich folk culture and deep emotional memories. As the traditional agricultural lifestyle has gradually disappeared, people's awareness and appreciation of these solar terms have obviously faded. Baidu combines artistic aesthetics with traditional Chinese culture, inheriting the simplicity and low-key beauty of Chinese style, while integrating modern aesthetics. The classic Chinese elements seamlessly blend to create a unique new Chinese aesthetic. Baidu is committed to combining AI technology with traditional culture and promoting the symbiosis of AI and traditional culture. Baidu uses SD generation technology to develop a new Chinese-style LoRA model for its search engine, which efficiently and innovatively presents the visual expression of traditional solar term culture. Through search, Baidu let more people deeply experience the charm of traditional culture, so as to promote the spread of Chinese traditional culture. Baidu combines AI technology with traditional culture, combining the heritage of 24 solar terms with AI-generated images, and integrating oriental aesthetics into modern design. This approach captures the natural transition of solar terms and cultural emotions, creating a unique Chinese visual effect. Using its search and encyclopedia resources, Baidu provides a comprehensive platform to learn about the 24 solar terms. Users can easily access information about their historical origins, cultural significance, agricultural activities and folklore through the search function. Users can search to find specific solar term dates and use the images to learn about agricultural activities and cultural practices associated with each term. In addition, users can browse the topic pages on Baidu Baike to further understand the cultural meaning of these terms. Baidu also provides exclusive solar term sharing cards to enhance the interaction between users, allowing users to share and deeply experience the charm of traditional culture, thereby promoting its inheritance and communication.