CAMPING TENT

Explorer camping tent
Product Definition/Industrial Design/Structural Design

2020



Travelers look for creative and colorful camping methods in the beautiful outdoors and closer to home. They are a little leisurely and wonderful.

Top grade has done a lot of painstaking research after accepting the entrustment of explorer brand. The appearance of camping equipment is affected by professional outdoor equipment, and it is too dull and professional in color, shape and style. There is a big difference in aesthetics with the entry-level young groups who now like camping activities and have a large base. At the same time, outdoor products have a wide range of categories and different materials. Although the explorer brand has a complete set of products sold, there is no correlation between products. There are many SKU's of the explorer brand, but there are also confusion in style and color, which makes the brand recognition low and loses the brand character. We have sorted out the brand upgrade with product iteration as the carrier, established the unified PI language of the series of products, the design style conforms to the preferences of modern young people, and established the explorer brand character. The top grade team first disassembled the products in the package to confirm the materials and structural forms used. The purpose is to understand the process of each material, find common points, and ensure that the style of the product can be unified. With customer data as the support, extract crowd segment preference style keywords, increase brand exposure to strengthen brand memory and tone. At the same time, coordinate the correlation between various products in the package to achieve the coordination and unity of product serialization style.