InDare as an innovation of "knowing young consumption in seconds"®The firm's choice of cooperation with the cutting-edge tea brand "fnf" this time is not only a joint exploration of tea drinking methods, but also a linkage of trends. We combine tea drinks with convenience stores, hoping that the new generation of consumer groups can also break the stereotype of the traditional tea industry through this product and enjoy a more subdivided tea drinking experience anytime and anywhere.

Modern people have left-handed coffee and right-handed milk tea. They have been in a sub-healthy life for a long time. They are staying at the most intense night and using the most expensive items. They seek external forces to seek balance between busy and relaxing, half-dreaming and half-waking. There is a great demand for coffee and tea.
After some research, we found that: the new tea drinks are gradually becoming a dependent high-frequency consumer goods, and the consumption trend is very considerable. In addition, with the increasing pressure in the city, the audience of new tea drinks involves people born in the 80 s to 00 s. In addition to the taste, they will also pay attention to factors such as quality, health, packaging appearance and so on.

So inDare started a series of brand layouts for ''fnf'' from several dimensions such as visual image definition, packaging creativity, and visual shooting:
Bright living, saturation and saturation are in line with the aesthetic preferences of young people.
1s instant, instant, convenient pop can design, open the lid and drink.
The original extraction is fresh, the flavor is mellow, and the concept of "preservation" is integrated into visual expression.

According to the needs of different scenarios and people, inDare has carried out a complete extension of the product line for "fnf. The late-night fruit tea customized for the health-preserving youth who "have to stay up late" takes it into the dark green pressure-free universe. The summer visual elements are combined with the convenient "functional fruit tea" to enjoy a sweet summer. "Instant" means convenience, and "original extract" represents freshness and nutrition. InDare innovation®The firm refines a powerful visual hammer through product characteristics, so that it is no longer just a simple "tea drink", but also a "trend" with topics and dissemination ".

Why did you choose "convenience store"?
Nowadays, convenience stores have gradually been defined as "young people's business". Only popular and easy-to-sell goods will appear in convenience stores, and regular customers also have relatively fixed portraits: young, renting, busy, not cooking, like freshness, etc. And we believe that convenience stores are the gathering place of urban temperature. This small space is like an extension of home. When you need it, it is always there, providing company and comfort at any time. Combined with the brand concept, we draw creative inspiration from the convenience store culture, pay attention to the real needs of contemporary young people, provide convenience for them who are busy in the city, and build "fnf" into a brand that stands up with young people. We believe that even simple tea drinks can bring everyone a different sense of belonging.