Endless streams come from the mountains
Trickle into the warehouse is transparent

Gurgling brook
nourish a city

Light corners of the mouth
Just like a clear spring moistening the heart field


Name of Work: A Clear Spring
Customer Name: Huizhou Water Group Huidong Water Co., Ltd.
Service content: packaging drinking water brand case design
Service team: Guyi Brand Packaging Design Department
Warm Tip: Guyi's original design and copyright certificate have been completed. Please think twice about piracy.
Gu yi's service content: market analysis, brand strategy design, LOGO design, VI design, label design, bottle design, bottle craft formulation, bottle 3d proofing, color box design, product picture rendering

Background introduction: Huidong Water Affairs Co., Ltd. is affiliated to Huizhou Water Affairs Group. With water supply business as the core, it expands the industrial chain system of secondary water supply, wading engineering construction, hydropower generation, direct drinking water and so on. The Baipanzhu Reservoir Drinking Natural Water Project was officially launched in 2022. I shared the brand article with you in front, and today I will bring you the product article.



Packaging visual design: continuation of the super symbol in the brand visual unity and coordination, the "smile" symbol into a clear spring of exclusive product visual symbols.



500ml main circulation: "smile" as the super symbol of the scheme, continues the symbolic modeling on the bottle-shaped design. The streamlined "smile radian" design of the bottle body refers to the lifting of the palm radian to achieve simplicity and comfort in design and function with differentiation in details. The bottom of the smart water ripple design, pure living water a drink of natural.


350ml city main circulation: on the premise of keeping the smiling bottle symbol, further combine the design of product subdivision population; Double-sided label design, with red main color on the front and Huidong "Zhongdong Adaptation" sculpture illustration on the back of Chen Xin concept, to highlight the themes of "red culture" and "city spirit", to fit radian opaque labels, double-sided printing, simplicity and personalized customization are suitable.


300ml ladies style: the bottle type maintains the overall unity, matches the extremely simple transparent label, is designed to fit the bottle-shaped radian, and realizes the influence and romantic expression of pure water quality in the form of "positive penetration.


1.5L, 4-6L, 10L large-capacity packaging: on the large-capacity bottle, the "smile" is presented in the form of a cut surface on the bottle shoulder. The bottle body is combined with the smile reinforcement to continue to extend, in order to realize the product in the transportation and lifting and lifting process, more comfortable, more labor-saving.