Jinpeng leisure tricycle

Team: PINJE DISEIGN (Shanghai)
Project Manager: Li Rui
Design Director: Zhang Junfa
Designers: Su Chenxin and Yin Baidu
Development duration: 8 months
Manufacturer: Jiangsu Jinpeng Electric Vehicle Co., Ltd

Project background: the travel demand of the three or four line sinking market
In 2024, Jinpeng's survey data in third-and fourth-tier cities such as Henan, Shandong, and northern Jiangsu showed that women aged 35-55 have become the main users of electric three-wheeled recreational vehicles. But the traditional models homogenization
Serious, 90% of competing vehicles have low safety factors, low intelligence, backward industry levels, and neglect of the real needs of female users in home usage scenarios. Target population at that time (women aged 35-55, annual income 4-60000)
The travel scene has changed from "commuting tools" to "picking up babies/buying vegetables/commuting/in-person travel". They pick up their children 2-3 times a day and buy vegetables 5 times a week.
High-frequency scenarios have transformed products from "commuting tools" to "family travel partners. However, 90% of the models on the market are still basic leisure tricycles, which are prone to roll, heavy steering and zero storage.
Scattered-how to make tricycles not only meet the needs of diversified scenes, but also meet the aesthetic and usage habits of female users, which has become the core of the project team to solve the problem.