Nato belt

Nato strap is nylon strap, also known as NATO strap. Personally, I think the domestic understanding of nato strap mainly comes from dw, a watch brand that has become popular rapidly in recent years.

As a new brand, Dw has mixed reputation. The situation of rough technology, cheap materials and chaotic production control is basically true, but at the same time, it has also completed the market education work of nato belt. The label of "NATO belt" is almost equivalent to dw in some places. People who like nato tape like it very much because of "tide" and high recognition. Those who hate nato tape are very annoying because of exaggerated color matching and cheap texture.

In fact, the NATO belt is not so fashionable and not too cheap. This evaluation is aimed at dw. Nylon strap was first born as a munitions. It is its mission to be low-key, portable and reliable. On the battlefield, it can even be used as a tie when necessary.

dw, which is rapidly becoming popular, is a case worth studying. the brand building of traditional watches is a large project that needs a long-term continuous and careful management. dw's marketing methods do not have much reference, but it still injects some new ideas into the dull traditional watch market.


(Ps: Figure 1 shows a set of nato tapes of the rudder black bay series, and Figure 2 shows a dw watch with nato tapes.)