Endless streams come from the mountains
Trickle into the warehouse is transparent
Gurgling brook
nourish a city
Light corners of the mouth
Just like a clear spring moistening the heart field
Name of Work: A Clear Spring
Customer Name: Huizhou Water Group Huidong Water Co., Ltd.
Service content: packaging drinking water brand case design
Service team: Guyi Brand Packaging Design Department
Warm Tip: Guyi's original design and copyright certificate have been completed. Please think twice about piracy.
Gu yi's service content: market analysis, brand strategy design, LOGO design, VI design, label design, bottle design, bottle craft formulation, bottle 3d proofing, color box design, product picture rendering
Background introduction: Huidong Water Affairs Co., Ltd. is affiliated to Huizhou Water Affairs Group. With water supply business as the core, it expands the industrial chain system of secondary water supply, wading engineering construction, hydropower generation, direct drinking water and so on. The Baipanzhu Reservoir Drinking Natural Water Project was officially launched in 2022. In view of the lack of local influential packaged water brands in Huizhou at present; The existing small and medium-sized brands have a low market share and uneven product quality. Local consumers have a strong demand for fresh drinking water from high-quality water sources. The local Baipanzhu Reservoir in Huizhou uses water sources to create Huidong Water's "Yihong Qingquan" own brand packaged aquatic products. As a brand new brand in the drinking water circuit, the ancient team will be from the market, consumers, products, brand multiple dimensions, combined with super symbol creative empowerment brand.
Advertising language design: "a clear spring, moisten your heart". From the clear spring to the sweet smile on the face, the basic functional value that brands and products can provide is transformed into consumers' recognition and satisfaction with product quality, and externalized into "emotional energy" with strong communication effect, finally forming a brand and "heart-to-price ratio" product that is infectious and directly poking people's hearts.
LOGO visual design: starting from the slogan "one clear spring moisten your heart" and taking "one" in the brand name as the design origin, the smile-like "one" symbol is extracted, which not only reflects the sense of mission and humanistic care of a warm brand for consumers' healthy drinking water, but also shows the high sense of social responsibility of the enterprise to "tolerate mountains and rivers and benefit the people. Super smile symbol, derived from the brand's smile radian.
A clear spring moistens your heart, a gurgling stream nourishes a city, and the corners of your mouth are just like a clear spring moistening your heart. The above is an introduction to the whole design of a clear spring packaging drinking water brand. Special Note: The work has been put into the market and the copyright has been protected. Please do not plagiarize or embezzle it. The copyright belongs to the original ancient design. The editorial department of the ancient design brand was reorganized, the drinks were dressed in new clothes, and the design was found in ancient one. If there is any reprint, please indicate that it is from ancient one. Thank you! Key words in this article: professional drinking water logo packaging design, water logo packaging design, Shenzhen creative packaging design company, ancient design, a clear spring.
The copyright of this work belongs to 古一设计. No use is allowed without explicit permission from owner.
New user?Create an account
Log In Reset your password.Account existed?Log In
Read and agree to the User Agreement Terms of Use.
Please enter your email to reset your password
this is good,
Refreshing
beautiful
Give a person a kind of very comfortable feeling
super awesome
Nice name