Service customers: tea mother, Lancang ancient tea
Service Team: Jia Gu Wen Creativity | Lan Gu Gong Chuang
Service content: packaging design | box design | illustration design | gift box design | brand design


As a design organization focusing on the commercial innovation of fast-food products, Jiaguwen Creativity has joined hands with Lancang Ancient Tea to bring a gift box for the Year of the Rabbit with a creative design.

In the national tide era, creative design is radiating greater appeal. In the culture of the 12 zodiac signs, rabbits are regarded as auspicious beasts and often appear in myths, symbolizing wit, agility, quiet and beauty, with many beautiful meanings such as longevity and auspiciousness.

Jia Guwen Creative, as a design organization focusing on commercial innovation of fast-food products, has joined hands with Lancang ancient tea to bring tea mother rabbit year gift box, offering the year of rabbit with creative design, and showing the value of zodiac IP items with cultural empowerment.

In the national tide era, creative design is radiating greater appeal. In the culture of the 12 zodiac signs, rabbits are regarded as auspicious beasts and often appear in myths, symbolizing wit, agility, quiet and beauty, with many beautiful meanings such as longevity and auspiciousness.

In the traditional concept, "double" has the meaning of perfection and harmony. In pairs, symbolizing good luck and beauty. Good tea in pairs, good things in partnership, tea mother hereby introduces the new year limited gift box "good tea in pairs".

The gift box opens to present an auspicious picture of the Year of the Rabbit, showing the original style of Jingmai Mountain in hand-painted form. From the mountains and mountains to the ancient tea forest of thousands of mu, the endless natural force of Jingmai Mountain is on the paper, full of spring, bringing blessings to the New Year.

With the younger consumer groups and the diversification of consumer demand, more and more consumers are eager to find a sense of brand belonging and achievement with cultural and creative products.

Jia Guwen's creativity continues to explore and lead the trend of business aesthetics in the new consumption era, creating zodiac IP items with cultural empowerment, helping brands to achieve new cross-domain and growth, and launching a better outlook for the new year with more valuable category IP and super symbols.