(Project Name): Yushchenko-Ice Circulating Fan
(service content): product strategy/industrial design/CMF/UI/brand packaging
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(Thinking)
At present, most of the circulating fans in the market are popular plastic models, with a high degree of identification of hidden fan blades, but the structure is complex and the price is high.

(Breakthrough)
This product design is oriented to the public price, balancing the appearance, function and production cost, and establishing a unique visual style with CMF.

(Design)
The U-shaped bracket was abandoned, the rocker arm was redesigned, and the collision type of the same model on the market was avoided.
The front of the ice-transparent CMF selection, as the core visual breakthrough, to create a differentiated design language.
Embedded with soft light atmosphere lamp, with large size operation panel, both practical and aesthetic.