We are very excited to work with Piye Coffee and design aluminum cans of cold coffee to bring a new coffee experience to North Lake. As coffee lovers, we know that coffee is not only a drink, but also a symbol of lifestyle. Therefore, we are committed to presenting the skier's coffee lifestyle on an aluminum can, fusing the athletic genes of Archaeopteryx and the coffee tradition of peet's.

During the design process, we were inspired and decided to use the outline of the semi-circular label. This design form gives us more creative space, allowing us to integrate "dynamic" and "ice" into the pattern. We have carefully created patterns related to skiers, showing them galloping freely on the snow-capped mountains, while incorporating the icy feel of cold coffee. This design can not only attract the attention of consumers, but also make them feel the combination of rich coffee and skiing, and arouse their love for coffee and outdoor activities.

Although we only had a short week at the beginning of the design, we thank Piye Coffee for the freedom of our design, which enabled us to give full play to our creativity. This collaboration is a very interesting attempt to bring an unparalleled coffee experience to the North Great Lakes.

Visual Direction: Haidy
Illustration Design: Yimeng Yu
Graphic Design: Olivia Zuo