Creation background:
DEARMOM Roman Holiday, as a more walking cart product positioned under the light classical mother and infant luxury brand, enables more young mothers to experience elegant and exquisite baby walking moments at a more cost-effective price. While strengthening and enriching the tonality of DM brand, it also further verifies the product concept of "luxury is not price. Roman Holiday, a more universal luxury stroller, has a unique concept from the name to the product CMF.

Key Naming: Explosions Traffic Category Words/A GOOD NAME BRINGS TRAFFIC
In addition to continuing the consistent naming method of the DM brand, "Roman Holiday" also has some hidden meanings behind it: Roman Holiday has the same name as a famous movie starred by Audrey Hepburn. This is a romantic love story about Princess Anne's love encounter when she enjoyed the scenery of Rome. Isn't this a holiday for the princess after unloading her identity? Just like today's young treasure mother, she was the apple of her eye when she was a child and grew up to be a princess of a man. However, the trifles in the world are boring. Being a wife and a mother, the burden of responsibility and pressure on her is the gauze that the princess has long been wearing. We hope that through this product, Baoma can take her baby out gracefully, walk confidently on the streets of free Rome, feel the current family time and enjoy a holiday that belongs to her.

Color Sensory Aesthetics/AESTHETICS OF COLOR
Roman Holiday also boldly uses western classical colors, with the main color "Su Gu Green", which means to revive classical aesthetics. However, compared with the usual old money and classical decoration, Roman Holiday obviously uses more popular design thinking and material selection. The biggest change is to choose a polyester fiber material with obvious texture and distinct layers. This material is delicate, breathable and comfortable, and is usually used in the design of advanced suits. Including the quilted design of the strip Roman column in the cockpit, it also greatly enhances the baby's actual ride and visual comfort. Because of its own elegant atmosphere and gentleman introverted temperament, in addition to daily use can also adapt to a variety of party occasions, and will not appear small family and formal, so we named him "banquet money".

Let the design return to the beginning/BACK TO THE ORIGINAL INTENTION
Abandoning the cheap plastic spokes of traditional strollers, we draw inspiration from the cutting process of fine jewelry and the wheels of classical sports cars. The use of complex geometric hollow micro-modeling (Micro-ID), to create a multi-dimensional refractive surface "diamond hub". When the vehicle is pushed in the sun, the bright golden wheel hub rotates, generating charming dynamic light and shadow, making every trip bring its own focusing halo.

Detail Design & Branding/DETAILED DESIGN & BRAND IDENTITY
In the leg rest and cushion area, the classic retro vertical stripe quilting process is used, paying tribute to the luxury antique car interior of the 1960 s. It not only provides a more three-dimensional sense of cloud package, but also visually fills the light classical luxury atmosphere. The folding joint in the frame is no longer a hidden engineering part, but is designed as a "high-set brooch". The frame of champagne gold is wrapped with the brand's exclusive totem logo (Logo), which completes the visual asset solidification of "brand is category" on the core visual focus of the body.