Brand By: Mack &; Schuhle Italia S.p.A., Santeramo in Colle (Bari), Italy

Awarded: German Red Dot Award 2025

Our service: award declaration | industrial design | booth construction | warehouse logistics | subsidy application

Sustainable enjoyment 〗
GRAPUR is not only a high-quality wine, it is also an environmentally conscious wine project, always adhering to the principles of organic viticulture and sustainable packaging. Even the captivating illustrated labels tell the story of man living in harmony with his environment, reflecting the diversity and vitality of organic vineyards. The woodcut pattern based on earth tones is designed to stimulate the imagination and give the product an emotional impact. A small part of the pattern also appears as a striking detail on the cork bottle cap material, while another small visual clue subtly references the manufacturer's focus on organic quality-GRAPUR ends with an R decorated with leaves. The sustainability of the packaging is also easy to see, because the wine is packed in recycled lightweight bottles, which greatly reduces the carbon footprint during production and transportation. The innovative bottle cap is not a natural cork, but is made of recycled plastic that is collected before reaching the ocean. In addition to making a meaningful contribution to the protection of the Earth's oceans, cork has functional advantages. They are stable in quality and maintain the flavor integrity of the wine even when the bottle is stored upright, thereby significantly reducing waste. "GRAPUR follows a very consistent philosophy-from growing vines to bottling wine and shipping in lightweight bottles. Cork stoppers and labels made from marine plastics also represent a big step towards sustainability, "concluded the Red Dot jury. "The ecological emphasis is also reflected in the graphics, which are very light and have a surprising unconventional freshness." The subtle refinement of the label with the embossed foil adds an element of elegance and touch to the GRAPUR font. Of course, the label does not contain harmful substances and can be easily deinked during the recycling process. Just as GRAPUR' organic wine production follows the eternal cycle of nature, the initiator aims to achieve cycle through packaging design, a true statement about sustainable enjoyment.

Only for exchange learning, non-commercial use, information from the German red dot official website

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