market background]
At the moment when the thermos cup track is extremely internal, it is difficult to impress young consumers by relying solely on "heat preservation time. We rely on the "Ball Planning Room" IP to position the product as "emotional items with social attributes".
Product Deconstruction and Commercial Play]

Blind boxed IP implantation: the cup lid is designed as a puppy head, and three colors of black, yellow and rice are introduced. The lid is equivalent to a "blind box toy", which stimulates the user's desire to collect and share photos. (Increase product re-purchase rate)
Component matching: bright yellow braided rope black with IP pendant. It not only increases the visual richness, but also becomes a removable peripheral accessory. Users can change the lanyard of different colors according to their mood to extend the life cycle of the product.
Visual symbol creation: minimal cream background color of cup body, abandoning complex full-spread pattern, and keeping IP line draft only in key positions. This "restraint" design allows the product to perfectly integrate into different scenes such as young people's desktops, work stations, bags, etc., greatly expanding the use scene.
[Current Progress]
The product has completed high-precision 3D rendering, structural drawings, CMF proofing evaluation, and has now entered the preparation stage for mass production. Welcome interested brands, buyers and co-sponsors to contact us to jointly promote the market landing.