MOOP
Yunmi wireless electric mop
Product Definition/Industrial Design/Structural Design/Electronic Control Design/Mold Mass Production
2019
1. project background
As the lifestyle of the general consumer becomes busy, products that obtain cleaning methods with faster speed and minimal effort are becoming more and more popular. In recent years, according to the search index of Taobao and Tmall, keyword products with "lazy gospel" have become the main hot search. In order to better solve the application of cleaning products in the era of re-intelligence, top grade design will create a cleaning product that can help modern young people "fall in love with cleaning.
Pain Points in 2. Market
With the development of the project, the top-grade design team has carried out in-depth market research. Through social platform user discussions and offline physical business super-sales collection, the appearance, use experience and consumption demand of the products sold in the world have been analyzed by SWOT compass.
1. Subdivide the cleaning field and create a differentiated route: During the investigation, top grade found that dust collection and intelligent sweeping products have relatively excellent mature products in the cleaning industry. However, the additional mopping function in the sweeping products cannot meet the needs of users for deep cleaning and ground maintenance, and similar mopping products still have pain points.
2. The premium of similar products is too high: in the face of the "lazy cleaning" market, the young people who have just started are also our focus. With the blessing of big brands, the unit price of similar products is generally higher. In order to adapt to the consumption space of more groups, top grade will balance cost and function.
3. solution
1. In order to make users more labor-saving in deep cleaning, the product is designed with an ergonomic curved lying handle. The handle is made of silicone material, which makes the grip more comfortable while preventing skid. The height of the handle body also reduces the bending process of users and realizes easy mopping;
2. In order to better fit the solution of the product "Lazy Gospel", the design of Velcro's mop can replace the disposable mop with only one step, which is disposable. Considering the problem of environmental protection, mopping the floor cloth is made of non-woven fabric, which is resistant to mildew and easy to degrade.
3. From the perspective of appearance, we consider that modern youth generally advocate Nordic style and modern simple decoration style. Therefore, we adopt a "minimalist" design style, smooth pure white body, with frosted material, standing is a landscape.
4. results display
The product has become a member of the "Yunmi" family when it comes out. It is currently being sold by "Xiaomi Youpin" because it is labor-saving, convenient, light, and cost-effective.