Foshan Nanhai District City Cultural Creation

City double IP build:
Full brand image, double IP mascot
With the South China Sea Kung Fu and the South Lion as the core elements, a new interpretation through modern techniques

blue sea of the south china sea brand new positioning:
Through accurate insight into different user groups, accurate hierarchical positioning, the character and characteristics of the whole city in the field of production city humanities, so as to plan the overall brand image and position the production city humanities commission brand.

Market research
Through in-depth interviews with entrepreneurs, town and street leaders, local people and other different user groups, as well as through scenic spots, living areas, maker centers and other positioning of the whole city in the field of production city humanities character and characteristics of research and demonstration.

City IP Strategy
In view of the deep excavation of the city's regional, cultural and historical stories, comprehensive consideration of the differences of regional characteristics, the double combination mode of super symbols, and then targeted innovation;

Product Family Insights
Product line planning and listing planning rhythm, application scenario promotion and value derivation;