Japanese design master Kenya Hara once said: "The essence of architectural design is to build buildings in people's minds, not with bricks and cement, but with information obtained from various senses of vision, touch, smell, hearing, and taste. Build a virtual building." In other words, the starting point of architectural design is people-oriented, and good buildings can bring all-round comfortable experience to people in it.

For example, the "Waterfront Mountain Residence" on the Xiangshan campus of the China Academy of Art was designed by Wang Shu, the first Chinese architect to win the Pritzker Architecture Award. It visually follows the landscape structure. The mountain residence is in front of a small river and behind a mountain. The roof design is like rolling mountains, as if in dialogue with nature, giving people a sense of hearing. The whole creates an environment in which man and nature live in harmony, and the internal space is also extremely rich.

It is precisely because SAIC Rongwei has explored the beauty of architectural design that the newly-built Zhilian hardcore SUV Rongwei RX5 MAX, which integrates oriental aesthetic design and hardcore technology, has officially appeared in Hangzhou Xiangshan Campus of China Academy of Fine Arts. With larger space experience, stronger rhythmic aesthetics, more advanced quality perception, and more future intelligent experience, it is a hard-core car for young powerful people.

The "emptiness" in the "water shore and mountain dwelling" is formed by connecting the long corridors with peaks and turns. It is not only like the pavilions in the south of the Yangtze River, but also like the villages where they live. But with neat lines and revolving space, there is no lack of modern and oriental beauty. This design idea of modesty and accumulation, integration of east and west, and combination of reality and reality is fully reflected in the interior and exterior design of Rongwei RX5 MAX. It is another bold attempt of SAIC's intelligent humanistic design concept after Rongwei Marvel X.

Roewe RX5 MAX takes "space with emotion, intelligence with emotional intelligence" as the design theme, highlighting the oriental humanistic design. For this reason, the designer put forward the design thinking of linear aesthetics, sketching the outline of mountains and seas and clouds through abstract lines, and triggering the vastness of artistic conception in imagination with visual minimalism. The large-scale stretch lines in the cabin are wantonly, the door panel is water, the wood grain is cloud, and the IP platform is undulating as a mountain, constructing a natural landscape artistic conception.

Wing-spreading IP station design: The inlay of silver chrome-plated parts on the IP station is inspired by China's gold repair technology, bringing the highlight of the combination of technology and landscape intention flow.

Zero-pressure luxury leather seat: the exquisite design with integrated streamline brings visual rhythm and delicacy, and the black and gray color matching is the visual subtraction, which can be described as extremely simple. Nappa leather wrap, multiple ventilation and sweat-absorbing perforating designs, enhance details and tactile comfort, and also have a sense of technological fashion with cutting-edge ergonomics research.

The idea of integration has been shown on Roewe MARVEL X as early as possible. It can be said that it started with MARVEL, not only MAX. At the same time, the scientific and technological expression of the new car perfectly integrates the Chinese aesthetic language.

Integrated center console:  Integrated center console design is an important display of integrated ideas on Roewe RX5 MAX. It uses 2.5D curved glass material to seamlessly connect the upper and lower panels, thus showing the visual fluency of the center console. At the same time, each functional partition is obvious, which echoes the overall interior style, effectively reducing misoperation during driving.

14.3-inch 2.5D four-curved large screen: the central control screen adopts a vertical screen design to increase the stability of the overall design; The large screen is used to integrate the physical key function, which presents perfect stereoscopic impression in both vision and touch. It is equipped with a brand-new Internet car smart system 3.0, and at the same time, it adopts a full-fitting glass panel to show technology.

12.3-inch panoramic AR mode virtual instrument: The interface design of the instrument is based on the design concept of Nautilus, which perfectly integrates geometric aesthetics and digital technology, so that driving is no longer a cold mechanical experience, but a natural aesthetic experience.

Wireless charging module: Equipped with wireless charging function in the car, it can easily solve wiring troubles, and it is extremely smart and convenient to accompany at all times. The plug-in charging method allows the driver to focus more on driving while freeing up the central control space. Simplify the physical buttons to promote the unity of vision and touch.

Design inspiration comes from life as well as art. In recent years, immersion drama is an innovative form of drama performance that has received worldwide attention. It breaks the rules of traditional theaters. There is no distinction between on and off the stage. The audience is no longer a bystander, but a member who freely shuttles in the story. The physical distance between the aesthetic object and the aesthetic subject is removed, allowing the audience to get an immersive experience. Roewe RX5 MAX starts from listening, viewing and touching, and aims to create an immersive experience of sound and light dancing and multi-sense linkage.

BOSE Immersive Stereo Sound System: Equipped with customized BOSE sound, it brings the ultimate hearing feast like being in a I-MAX cinema. The silk dome high-frequency speaker used in this stereo can naturally and clearly reproduce the music details, presenting a crisp and beautiful treble; the Super 65 broadband speaker minimizes distortion, ensures the original taste and also makes the bass more powerful; Customized spare tire subwoofer makes the low frequency dive deeper, creating an immersive sense of scene.

256-color colorful interactive atmosphere lights: 256-color atmosphere lights can be used with music like water rhythm, voice linkage, breathing welcome mode, and bound with driving mode to create an ultimate audio-visual feast, allowing consumers to define or move, or romantic, or warm driving atmosphere at will.

Starship's 47.8-degree best grip gear: Through studying the driver's body language and psychological state during driving, coupled with the efficient and fast leapfrog technology configuration, the horizontal electronic gear handle is selected, which shows the high-end texture and the palm is spread out. The interactive mode not only feels comfortable, but also brings calm and confident psychological hints to the driver, creating a calm and calm environment in the car, allowing the owner to drive freely.

i-MAX theater-level space enjoyment: Rongwei RX5 MAX has a length, width and height of 4647*1891*1725mm and a wheelbase of 2760mm respectively, which is far beyond the same level of body size to create i-MAX theater-level space enjoyment.

Based on the pain point requirements of driving scenes, Rongwei RX5 MAX has launched a new HMI interactive system: AI scene interface is officially launched to realize more personalized travel service recommendations; Super ID upgrade again, entertainment account multi-terminal intercommunication; AI in the car is adorable, making driving more loving. Rongwei RX5 MAX creates a more intimate interactive experience through the three MAX of interaction, service and emotion to meet the real needs of consumers.

Interactive MAX know you
SKYEYE Eye System: The most cutting-edge facial recognition function, automatic face scanning to identify user identities, start vehicles and exclusive identities, and create exclusive intelligent driving services.

Car social interaction: specially born for driving scenes, it integrates functions such as sending messages, listening messages, voice calls, navigation and receiving people, so that drivers are no longer in a hurry while driving.

BYOD multi-user control at will: Rongwei RX5 MAX realizes the interaction from the front row of the large screen to the full interaction of the whole vehicle, with one key authorization, and the rear passengers can also control entertainment information, air conditioning, windows, etc. through their mobile phones. Make driving more focused and safe.

Service MAX Know You
Wisdom Push: Combined with comprehensive environmental factors such as personal characteristics, region and weather of car owners, Rongwei RX5 MAX will push scene-based birthday wishes, holiday wishes and other information for car owners.

On-board entertainment: The new on-board system is equipped with online short video (fast hand), karaoke, crazy lyrics and other functions, and the entertainment function MAX makes the waiting time no longer boring.

Emotional MAX, accompany you
Emotional intelligent assistant: big lion brother emotional voice image, can grow, can be customized.

The new Roewe RX5 MAX has six-color rich body colors such as smart blue, fusion red, dark black, nano white, gravity brown, super star gold, etc. for consumers to choose from to meet the personalized needs of different consumers.