Many design companies will encounter the question: when customers want to "like a brand", what value can design create?

Marking is not equal to copying.

Customers choose to target a clear target, there are many considerations, such as reducing the pre-design exploration and analysis of the research and development time and investment, borrowing compared to their own higher-end brand success product flow and symbol effect, and so on. In recent years, domestic brands in various industries have used this method to shorten the research and development cycle and reduce market risks. However, this time the reference object is only the flagship image product, which has not been verified and applauded by the market.

I hope that in the early stage of meeting the customer's needs, we can grasp the core product design features, effectively allocate the limited cost input, and sort out the family relationship between high-end models and basic models, because now for non-pure OEM factories, their own product identification also has certain competitive requirements, and the next development space of factories that can only be implemented passively is rather embarrassing, the above considerations are not directly available for that off-the-shelf product on the market.

High-end and basic models: how the design reflects the hierarchy

Another core task in this project is to make the two products belong to the same family and be able to pull apart.

High-end: Grasp the core reference elements, match the customer's own choice of ceramic platform to adjust the line style, while cutting off the non-essential functional cost input in the reference object, reduce the volume of large decorative parts (especially the non-normal demoulding part), significantly reduce the mold cost and difficulty. Through the shape and texture design of the keys, the incompleteness of the decorative parts after being cut is continued, and the integration and smoothness of the final overall design are not reduced.

Basic model: The basic model uses a V-shaped ceramic platform, and the seat ring shares the existing materials of the customer before, so the starting point is to minimize the purchase burden of the basic model users. While retaining the elements of the series of architectural lines, we removed the large decorative pieces of the lid and took on the core identification of this family-style design through a small decorative piece. In this way, even if the price is different, the user can still identify: this is the same series of products.

As a professional design service provider, we strive to find a balance between business reality and design ideals. We not only respect the current situation and laws of the market, but also adhere to professional judgment and value. We do a good job of single-point output with systematic knowledge reserve and concept vision, bring the framework consciousness of big design to customers through small design projects, and internalize it into the development path and characteristics of customers themselves.