Name of work: Bainian Ronghe
Customer Name: Guizhou Renhuai Maotai Ronghe Liquor Co., Ltd.
Service content: Ronghe sauce bottle type and overall packaging design
Service Team: Guyi Liquor Brand Packaging Design Department
Warm Tip: Guyi's original design and copyright certificate have been completed. Please think twice about piracy.


Background: Ronghe Liquor Industry Co., Ltd., Maotai Town, Renhuai City, Guizhou Province, is located in Maotai Town, Renhuai City, Guizhou Province, the "No.1 Liquor Town in China. This cooperation of Guyi design will help Ronghe offline sauce wine product design, for this offline mainstream single product design, need to make Ronghe brand unique device type. In this project, the Guyi team will carry out its product packaging design based on the century-old historical culture of the "Ronghe" brand.


Ronghe brand equity: Ronghe Shaofang was born in 1879. Maotai Town is one of the earliest three private brews in Maotai Town, with a history of more than 100 years. As an old brand with a century-old history, this century-old heritage should be passed on to consumers through intuitive visual language.


Design Description: The bottle shoulder is designed as 12 inclined planes, which symbolizes the brewing process of the 12-month production cycle of sauce wine throughout the year. The 24-pointer annual ring dial that connects a whole circle matches the 24 solar terms of Ronghe Shaofang wine making. The bottle body of the 20-year product is designed into a more luxurious Centennial Glory and woven decoration, re-interpreting Centennial Glory and historical culture. The mottled bottle body is just like the brand's baptism after a hundred years, telling the brand glory. In the 15-year-old and 8-year-old products, the lower part of the bottle body is designed as a century-old weave decoration of Ronghe sauce wine, and the texture of the old wine is imitated to highlight the tonality of the old wine.