Mingdian Star Ancient Tree Black Tea High-end Collection Gift Box Packaging Design | Zhiyuan Xingfang Packaging Design
Mingdian star ancient tree black tea high-end collection gift box, for business gifts, holiday gifts, high-end tea collection market. Ancient tree black tea originates from ancient trees in deep mountains and has both drinking value and collection attributes. Packaging design needs to carry brand details, convey the rare and noble product characteristics of ancient tree tea, take into account the visual impact of display and the sense of unpacking ceremony, and create a gift-grade tea gift box that meets the positioning of high-end black tea.
The design takes the oriental ritual preface and ancient collection of trees as the core, combining traditional Chinese auspicious patterns with modern minimalist three-dimensional modeling. Red gold is selected as the main visual color, red carries the cultural connotation of oriental celebration and gift, and gold highlights the grade of the precious collection of ancient tree black tea. The whole does not make complicated and redundant pictures, relies on three-dimensional embossed and embossed logos to create texture, integrates the solemnity and elegance of traditional tea culture into contemporary high-end aesthetics, and makes unpacking a ritual experience while transmitting the product slogan of "Fenglin in Tea, Treasure in Collection.
The main color is matte retro Chinese red, which is calm and heavy, different from cheap bright red and has its own high-level feeling. With hot matte gold technology, red gold contrast color classic atmosphere, suitable for Mid-Autumn Festival, Spring Festival and other festival gift scenes, in the supermarket, tea store shelves have a strong degree of recognition, taking into account the sense of honor and festive atmosphere.
The center of the box surface adopts a circular relief theme badge, which is composed of tea leaves, traditional back lines and auspicious patterns. The circular meaning is complete and conforms to the gift culture. The brand "Mingdian Star" font logo is embedded in the badge to strengthen the brand memory. The lid of the small can continues the same circular pattern, and the visual elements of the large and small boxes are unified, forming a complete series of feelings. The bottle body adopts Chinese print style illustration, with calligraphy font "ancient tree black tea", Chinese and English contrast, taking into account the traditional heritage and modern aesthetic.
The gift box adopts double-door double-opening collection box, with door opening design on both sides, and the opening action enhances the sense of ceremony. The inside of the box body is equipped with drawer-type inner support, and multiple independent small red tea cans are placed. The independent small jar is in the shape of a chunky round bottle, with a golden metal lid, and is independently packaged for single brewing, fresh storage, and easy to carry and share. The double-door design features a curved handle recess on the side, providing a comfortable opening and closing experience.
The overall design integrates Chinese aesthetics and modern high-end packaging aesthetics, conveys the product positioning of "Fenglin in tea, collection treasure", highlights the rare collection attributes of ancient tree black tea, helps the high-end expression of the brand, and meets the consumption demand of high-end tasting and gift.
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