Sand · Enjoy X Ancient Design
Dear, you have a courier to sign for ^_^


I never know what happiness is
Until I met you

Where to fall
Just lay there

Remember to encounter any problems
You can't even look down
Because......
You have a double chin


Name of Work: Sand · Enjoy
Customer Name: Xinjiang Sandy Winery Co., Ltd.
Service Item: LeXiang Series Product Design
Service team: Guyi Brand Packaging Design Department
Warm Tip: Guyi's original design and production, patent certificate, copyright certificate have been pirated, please think twice.
Gu yi's service content: product concept refinement, label design, rubber cap design, outer box design, finished product proofing, process formulation, product rendering


Background introduction: Sandy winery is based in Xinjiang, with local style as its characteristics and strong industry background as its foundation, elaborately builds the concept of winery wine; develops the national market and aims to become a high-quality wine brand in the new era. This time, Sha Chateau has joined hands with Guyi Design to comprehensively upgrade its old product line and carry out a brand-new creative design of Sha Chateau: "Lexiang" to maintain the vitality of Sha Chateau. Today, we will also bring you the "Lexiang" series product design that has been listed. "Le Xiang-ALL JOY" is an innovative brand under Shadi Winery. The basic products in the winery's product line focus on attracting young people around 22-30 years old. At the beginning of the design, ALL JOY was also expected to be stable and jump off to attract attention.


Who is ALL JOY? Joy is a happy boy with a source of happiness, a group of young people who pursue new trends in love and like to share happiness, so they lock in happiness and set off together. As a happy family in the sand, a happy boy in the source of happiness. What are its characteristics?


Analysis of Happy Boy: As a happy boy, he enjoys happiness all the time. Of course, as a happy young man, he is better at sharing happiness. He enjoys himself, shares happiness and enjoys happiness together. As the saying goes, happiness alone is not as good as happiness.


Take advantage of the familiar effect; "I want to pass on my happiness to you". Every unpacking express is the happiest and most exciting moment. Happy boy will have the magic of happy "express box", sent to thousands of households, to share happiness to every corner. The express list is extracted from the express box as the main creative symbol of the wine label, implying that happiness is transmitted and shared to various places to break the original tone of the brand and make its packaging more unique. Dear, you have a courier to sign


The double-layer label design is designed as a tearable wine label. Everyone cannot be easily defined as the person he wants to be. He does not need to use others to tear off the label bravely, to be an unrestricted self, and to enjoy the sand. Do not tear or stand together, be the true self. On the bottom label, the Internet buzzwords are displayed in the form of copywriting to interpret the different life attitudes and states of young people and make the products more personalized/emotional.

The above is the introduction of the packaging design of Shadi winery/Lexiang series products, with special instructions: the works have been put into the market, the copyright has been protected, please do not copy or embezzle, the copyright belongs to the original Guyi design; The editorial department of the ancient design brand is reorganized, the drinks are dressed in new clothes, and the design is looking for ancient one. if reprinted, please indicate it is from ancient one, thank you!