Bianliang winery x ancient design
The Beauty of Chinese Extremely Simple-The Meaning of Kaifeng in One Thousand Years
Product results: the listing results exceeded expectations, the Spring Festival schedule sold out of stock, the owner 5000 fans, broadcast 2 hours a day, and sold 1000 bottles a day within 10 days.



Eight Dynasties Ancient Capitals
Millennium Kaifeng

Thousands of years
chinese aesthetics
Hidden in the bottle

The Model of Kaifeng Famous Wine
Started in the capital of Bianliang

Name of Work: Bianliang Winery
Customer Name: Kaifeng Bianliangwang Wine Co., Ltd.
Service Content: Packaging Design of Baiyuan Popular Maotai-flavor Liquor
Service team: Guyi Brand Packaging Design Department
Service content: product concept refinement, liquor bottle label design, liquor handbag design, liquor outer box design, label process formulation, label finished product proofing, product picture rendering
Warm Tip: Gu Yi's original design and copyright certificate have been pirated. Please think twice.


Selected universal bottle type, light bottle wine how to make brand differentiation?
Please see Bianliang winery.


Background introduction: after market regulation in recent years, the sauce and wine industry has begun to show the characteristics of popularization. Consumers are more professional and rational. The sauce and wine product market with a price of 1000 yuan has suddenly "cooled down". We will see that in the past 2023, the popular sauce and flavor products with a price of 100 yuan have become the mainstream of the market. It is not difficult to see that returning to the mass market is already one of the battlefields that sauce wine brands must lay out at present. In order to better win the first opportunity, our wine enterprises also need to control the quality of the bottle, with extremely high cost performance, and carry out market layout through brand visual innovation.


Popular sauce, 100 yuan price with sauce wine products. Kaifeng Bianliang Wang Wine Industry Co., Ltd. was formerly Kaifeng Winery, which was established in 1958. As a brand product of 100-yuan popular sauce wine launched by the winery, Bianliang Winery focuses on online and local offline markets, anchors a 100-yuan price band, locates 59 yuan/bottle, and upholds the depth to create a brand of high-quality sauce wine with high color value and high cost performance. We hope to present the sauce wine packaging style that is too heavy in design and packaging materials, jump out, and become a product expression that is light, relaxed, durable, and allows consumers to have a value-for-money expected experience, and sell products with high cost performance with high value.


Cost control, for the product packaging to reduce the burden. With the return of rational consumption, we need to reduce the burden on the outer package and optimize the cost of packaging materials. Therefore, in this product design, we have chosen a common bottle type, combined with the bottle body label design, not with gift box packaging, with double handbags and 6 outer boxes for packaging planning and design. Of course, on the premise of reducing the burden of packaging materials, we must make enough textured senses. Let's take a look at it together, how did the Gu Yi team break through the 100-yuan popular Maotai-flavor liquor product of Bianliang Winery from the visual end.


Below are other local brands of liquor products in Henan. The outer packaging of all products gives people a visual sense that is too traditional and old. In order to better cope with market competition, we need to formulate differentiated visual strategies to help Bianliang winery products break the situation.


Design creativity: Kaifeng, the ancient capital of the Eight Dynasties, is a thousand-year-old capital. With the help of local culture, it deduces minimalist Chinese aesthetics. Bianliang Winery is located in Kaifeng City, which has "the ancient capital of the Eight Dynasties". Its historical and cultural heritage is profound. As the saying goes, "Kaifeng flourished in the Song Dynasty for a thousand years". The culture of the Chinese nation, which has evolved over thousands of years, was created in the Zhao and Song dynasties. The Song Dynasty is no longer just the name of the dynasty, but has evolved into a unique aesthetic symbol in the history of art. We empower the brand with the help of the extremely simple aesthetics of the Song Dynasty, and the minimalist Chinese aesthetic model opens the door to differentiated visual sensory experience.


Refining the 1958 of the year in which the winery was created and the ancient Bianliang City outlined by lines, the combination of pictures and pictures is more modern. Avenue to Jane, minimalist to beauty. Retain the inherent beauty of the universal bottle body, combine the paper label design at the groove position of the bottle body, and maximize the extreme beauty of the bottle body.


Minimalist Chinese typography
A sense of difference

And between square inches
Reproduce oriental charm

Exquisite three-dimensional relief process
Combined with light and elegant background color printing
Highlight the elegant style of the product

Exquisite three-dimensional relief process
Combined with light and elegant background color printing
Highlight the elegant style of the product

The ancient capital of the Eight Dynasties, Kaifeng for a thousand years, the charm of minimalist Chinese aesthetics began in the city of Bianliang winery. The above is the introduction of the packaging design of light bottle liquor in Bianliang winery,. Special Note: The work has been put into the market and the copyright has been protected. Please do not plagiarize or embezzle it. The copyright belongs to the original ancient design. The editorial department of the ancient design brand was reorganized, the drinks were dressed in new clothes, and the design was found in ancient one. If there is any reprint, please indicate that it is from ancient one. Thank you! this article key words: professional liquor packaging design, wine packaging design, shenzhen creative liquor packaging design company.