Cyberize Family Cloud

2022-April Design -0-1 Design Studio
Brand: Shanghai Ice Whale Technology Co., Ltd
Designer: Li Wenkai

The global free labor force is growing rapidly. Based on Upwork Press Release data, the number of freelancers will reach 84.6M in 2027, close to 50% of the US labor force. Cyberize family cloud is a family cloud based on the family, which effectively meets the digital needs of consumer family scene creation, collaboration and entertainment. In the context of the era when we clearly recognize the giant's surveillance capitalism, the home cloud brings consumers a creative solution to meet consumers' demands for shared data management between productivity devices, remote private collaboration, and home intelligence management.

The population of the global freelance workforce has been proliferating. Upwork's 2022 Freelance Forward report shows that the number of non-temporary freelancers is expected to reach 84.6M in 2027, nearly 50% of the U.S. workforce. Cyberize Home Cloud is a hybrid solution that effectively meets the needs of consumers in creating, managing, collaborating, and entertaining digital assets in home scenarios. In an era when surveillance capitalism is still mainstream and consumer data are still being consumed, Cyberize Home Cloud provides a creative solution for consumers to better control, manage and share personal data between devices and social networks.

The user's demand for personal data management, whether it is the hard disk period in the early 2000 s or the current cloud disk period, the constant essence is faster speed, larger and more economical storage space, and smoother experience and collaborative innovation.
Cyberize Home Cloud is based on a private cloud network disk technology solution, bringing a new data synchronization and collaboration experience for creators. As an elegant desktop cloud, Cyberize can synchronize and share data on PC and mobile phones in real time 10 times faster than network disk. As a home cloud, it perfectly supports Windows/Mac/Android/iOS and other systems. All data is local. It naturally has no data privacy, subscription fees, data traffic and other issues.
In addition, multiple Cyberize can form a real-time remote collaborative network of small teams and creative studios, bringing a new experience of real-time collaborative creation similar to online documents to the creation process of audio, video and music. This new experience benefits from the new possibilities of hybrid cloud technology architecture.

Whether the hard disk era in the early 2000s or the cloud era now, faster speed, larger and more economical storage space, smoother experience, and collaborative innovation have always been consumers' primary concerns.
ba-sed on the technical solution of private cloud network disk, Cyberize Home Cloud brings a brand-new data synchronization and collaboration experience to creators. As an elegant device on desktop, Cyberize can synchronize and share data on PCs and mobile phones in real-time at speed 10 times faster than the public cloud. As a home cloud, it perfectly supports various systems such as Windows/Mac/Android/iOS, and all data is stored locally. It creates no issues such as data privacy, subsc-ription fees, or traffic costs.
In addition, multiple Cyberize devices can form a real-time remote collaboration network for small teams and studios, redefining the experience of real-time collaborative creation workflow of the creative process of audio, video, and music. This new experience benefits from the new possibilities the hybrid cloud technology architecture bring.

The design inspiration of Cyberize family cloud comes from flowing water villa architecture. The overall form is formed by superimposing and calculating the golden ratio of two squares and then interspersed and stacked. In terms of materials, aluminum alloy and transparent PC are selected to ensure the aesthetic feeling of form and meet the functional requirements of heat dissipation. After repeated adjustment of rounded corners, the product makes the edges sharp but not sharp. The transparent body block adopts gradual spray paint, which is full of artistic flavor and can provide more personalized combination as replacement accessories.

The design inspiration for Cyberize Home Cloud comes from the renowned Fallingwater. The overall shape comprises two squares interspersed and stacked with the golden ratio. In terms of material, aluminum alloy and transparent PC are selected to ensure the beauty of form and meet the functional requirements of heat dissipation; the product has been repeatedly adjusted to rounded corners to make the edges neat but not sharp; The transparent body is sprayed with gradient for artistic purpose and also provides more personalized combination with interchangeable accessories.

Unlike product function differentiation innovation in stock categories, Cyberize HC creates productivity tools for creators in a category innovation way. The team observed that in 2016 (the peak of smartphone sales) as a turning point, digital technology began to penetrate the scene. Typical cases such as Tesla, the user's digital service experience in the car has undergone a qualitative change. As the main work scenario for 86% of freelancers and creators, families obviously still only provide network connection services for routers, similar to the plug-in era. The home cloud will change everyone's interactions and asset relationships with the digital world/IoT devices. Cyberize with content creative workers, it will be a symbolic product innovation to promote the development of family cloud categories.

Cyberize Home Cloud aims to create a productivity tool for creators nowadays by defining a new category. The team observed that digital technologies began penetrating scenarios since 2016 (the year smartphone sales peaked). A typical case is Tesla, which completely reshaped users' digital service experience in the car.
Home is the primary productivity scene for 86% of freelancers and creators-a place where routers have been providing network connections for over 30 years, similar to the Symbian era. The home cloud will change how everyone interacts and connects with the digital world/IoT devices. Cyberize Home Cloud starts with global creators and will be a symbolic product innovation pushing forward the home cloud category.

The famous American economist Jeremy Rifkin once proposed in the American 3.0 and industrial 3.0 that the future data center will disperse the "Things" as Distributed Data Centers "in various Internet of Things devices to form" The Lateral Network Effect 」. The insight behind this is that the distribution of computer computing power is accompanied by synchronous iteration of the energy system. In the next 10 years, the new digital services and management infrastructure built by the home cloud, combined with household solar energy production and savings, will greatly reduce IDC's energy and network consumption in the computing industry, and distributed energy and computing power will bring greener and lower-cost Internet infrastructure. At the same time, the contradiction between user data assets and the commercial demands of Internet companies has naturally ushered in a new balance.

As American economist Jeremy Rifkin once proposed in American 3.0 and Industry 3.0, the data center of the future will be dispersed in various IoT devices. The insight behind it is that the distribution of computer computing power is iterated synchronously with the energy system. In the next decade, new digital service and management infrastructure built by the family cloud, combined with household solar energy production and storage, will significantly reduce the energy and network consumption of IDCs, and distributed energy and computing power will bring a greener and lower-cost Internet infrastructure.
At the same time, the contradiction between user data sovereignty and the capitalism of companies will naturally usher in a new balance.