The project is located on the B1 floor of K11 Art Shopping Center, which is located in the most prosperous commercial and cultural center in Shanghai, China. This project was completed by JFR Interior Design Studio in Shanghai, which focuses on retail brands, catering and entertainment, in cooperation with K11 Interior Design Team. Absorb the unique artistic genes of K11 brand and combine the design inspiration from dreams to carry out innovative creation. Integrate the charming design aesthetics with strong visual impact, enhance the tenant's brand unity logo, make the traditional shopping environment full of dreaminess, reactivate the vitality of public areas, and bring pleasant experience to all visitors.

The design team draws inspiration from the concept of "dream", integrates abstract fantasy into the traditional shopping environment, and uses various architectural "spiritual" design elements, such as vibrant stained glass windows, Roman vaults, and bold customization The ground is laid, carefully customized lighting frames and signs, and the rich-level mirror refraction create a unique artistic space, bring novelty and fantasy shopping experience to all guests.

In order to enlarge the visual orientation of customers to the greatest extent, the design team used a large number of 3D models and renderings to conduct perspective research on various angles of the space, and then completely transformed the dynamic strategy of the entire space. Through the planned special positioning of specific brand stores, short-term fashion stores and open cafes, we can enhance entertainment and guide tourists to explore the region. At the same time, it weakens the boundary between the corridor and the storefront, increasing the potential mutual communication between goods and customers.

For details, please go to: http://successfuldesign.org/work/591e75d6c31c5d5cdaf06be3