Han Jing®X Jia ancient prose creativity | su school and incense light luxury Han well

2022-09-05 Packaging 7776 5 21

甲古文設計

China · Packaging

Han Jing®X Jia ancient prose creativity | su school and incense light luxury Han well

2022-09-05 Packaging 7776 5 21

甲古文設計

China · Packaging

Good water makes good wine, Hanjing Wine Industry is located in Suqian, the wine capital. The natural wetland of Hongze Lake has been the place where Mianrou good wine was born since ancient times. Han Jing®The unique advantages of the century-old good well are the basis for providing high-quality raw materials for brewing.

Suqian has a long history of brewing wine, brewing fine wine with traditional ancient well water, and it continues to this day. The brand is intended to be in the high-end liquor market, hoping to break through the traditional shackles, how to use modern aesthetics to shape the uniqueness and sense of value of the Jiangsu area and fragrance brand products, and become Hanjing®The key points of thinking about the development of the new era



Han Jing's overall visual performance is luxurious gold and plain elegant white as the main color, and Han Jing is expressed through meticulous illustration art.®Exclusive brewing skills map, intuitive and vivid display of Han Jing®The brand has a long brewing culture. Quoted from the Wo-Huai River Basin, inheriting the ancient style of the Hanjing site, the OCD Jia ancient prose creativity starts from the exclusive ''jing'' culture of Hanjing wine, combined with the traditional Soviet aesthetics, and uses wine as a window to create a new model of Soviet style and fragrance, To create a Han well®Exclusive visual symbols.

Through the creative integration of products, the modern style of Chinese elegance and traditional classical design is blended to realize Chinese traditional culture and Han Jing®The inheritance and transformation between wines, the packaging design of this series of products also won the 2022 German iF Design Award, which was recognized by the international jury. With wine as the window, it showed the aesthetic wisdom of Soviet-style and fragrant liquor.

Baijiu,Product packaging design,Illustration design,
Baijiu,Product packaging design,Illustration design,
Baijiu,Product packaging design,Illustration design,
Baijiu,Product packaging design,Illustration design,
Baijiu,Product packaging design,Illustration design,
Baijiu,Product packaging design,Illustration design,
Baijiu,Product packaging design,Illustration design,
Baijiu,Product packaging design,Illustration design,
Baijiu,Product packaging design,Illustration design,
Baijiu,Product packaging design,Illustration design,
Baijiu,Product packaging design,Illustration design,
Baijiu,Product packaging design,Illustration design,
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Comment Board (5)

山水几程远 2022-09-07
Reply

The work that won the grand prize is good.

晓来雨霁东风软 2022-09-07
Reply

It's good to be a collectible.

喵脸君≧v≦ 2022-09-07
Reply

This lid is interesting.

Tonicy 2022-09-05
Reply

Not bad

Ambujor 2022-09-05
Reply

Like this bottle

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