Digital sports get rid of the restrictions on venues, number of people, equipment and other conditions, weaken the movement obstacles brought by sports professionalism, and make sports simpler, more interesting, more fashionable and more efficient; a large number of audio-visual special effects and excellent viewing digital equipment make digital sports take the lead in the circle of "sports lovers" and become a major social topic; its personalized, fashionable and quality characteristics also perfectly fit the most important consumption choice under the trend of generation Z consumption upgrading.