"Good business can never be separated from good commodities, and there must be good designs behind good commodities."

ADIC (Alibaba Commodity Design Incubation Center) aims to explore the real needs of Asian users through Ali Big Data and create new trends for designated brands. As a "new product design engine", it incubates "good products of the future" for the brand, and helps to differentiate new supply and meet personalized consumption through design-driven innovation.

In this summit, Alibaba officially announced that Jiajian Geometry is Alibaba's design and innovation partner, and implements the concept of "design connects new businesses" based on the principle of "good design, good goods = good business. We also look forward to using more cultural designs to make products that can better meet the spiritual needs of young people and accurately meet the aesthetic standards of young people, leading the contemporary trend of life.

As Alibaba's official certified design innovation partner, Jia Jian Geometry, in combination with new trends, has launched products designed for brands such as Midea, Hayes, Sushi and Okaris in its flagship store. As a representative of Alibaba Design Week's "Trend Design", it has been exhibited at the conference. Cooperation products with other brands are being prepared for launch.

The pressure of work and irregular work and rest are the last straw to crush the physical and mental health of contemporary young people. Healthy consumption has become an urgent need for young people. The new attitude of contemporary young people in health preservation is to refuse to be rigid and old-fashioned and pursue fashion, fun and avant-garde.

The beautiful Midea × Jiajian geometry, Macaroon foldable foot bath basin, not only natural health, but also suitable for IKEA.

The Water of Inspiration | The Source of Life, Moisturizing Everything

The top of the foot tub is inspired by the water of the big nature, showing the water ripple is warm and smooth, clean and transparent, creating a dynamic aesthetic feeling with a static shape, and at the same time contains the subtle harmony between life and nature, highlighting the product concept of natural health regimen.

The magnetic remote controller is used and embedded in the middle of the water corrugated basin cover, showing the extension of points and lines, and at the same time making the appearance more beautiful.

Macaroon Double Ring | Unity of Formal Beauty and Structural Beauty

The traditional electric footbath has an inverted trapezoidal structure with a narrow base. It is easy to dump when used without paying attention, and it is also difficult to store and unfold.

Therefore, when designing this foot bath tub, we adopt a double-ring structure, adding a base that can be stressed, symmetrical with the top, and enhancing the stability of its structure. At the same time, it is also equivalent to adding a buckle hand, which is convenient for deployment and more convenient for carrying.

The folded foot bath tub is in the shape of Macaroon, with fresh and sweet appearance and color matching. It is more stable when placed and is not easy to roll over. At the same time, it is more in line with the aesthetic needs of young people for personalized and high-value health-preserving products, leading the trend of exquisite new health-preserving.

Cooking is a spiritual practice of life. The meaning of cooking is not only to fill the stomach, but also to heal yourself with food and energy in this cruel and gentle world.

Hays' Hauswirt × Jiabian Geometry warms your stomach and soothes your heart.

Cute Cow | Cute Power Ruling the World

When designing this oven, we chose cow (cow, pronounced "roast") with similar semantics as the prototype. The feeling of "roast" is very irritable. We want to use the concept of docile cow to let people in impetuous society calm down when they return home, cook a good meal for themselves and enjoy the beauty brought by delicious food.

The oven knob is inspired by the black and white patches of the cow. The two round knobs are matched with pink colors, while the open handle part expresses the lovely cow nose ring through abstract techniques, making the image of the cow more vivid and interesting.

At the same time, the small size caters to the wave of "single economy" and creates small kitchen appliances that are more in line with their taste and needs for the "one-person food" living habits of single aristocrats.

Laziness drives social progress. The "laziness" of urbanites is a short escape from the appearance of tightness, and the spiritual pursuit of simple, comfortable, casual, and comfortable life.

Su Shi soocas × Jia Jian geometry, lazy blowing artifact "aurora tube", help you break the tedious and complicated process of changing beauty, and easily have beautiful hair.

Change and Turn | The Secondary Growth of the Sushi Family

The "trendsetters" in the hairdressing industry have been adhering to the brand concept of "technology, making beauty within reach" since their establishment. Innovation and fashion sense are their family visual language systems.

The hair dryer designed by Jiajian geometry is distinguished from the same type of products on the market by the air inlet and the air outlet ellipse, and is used as the unique visual language of this product.

The middle part of the ram has a very simplified design, and the overall streamline feeling is very strong, as smooth as a breeze blowing through hair, forming a whole with the inlet and outlet, combining the traditional and simplified, highlighting its artistic tone.

The tuyere grille is designed with water ripples, which shows the softness and elegance of the hair. The air duct of the nutrition box is streamlined and concave, which smoothly connects with the main air duct and has a more overall feeling. It protrudes its functional buttons and conforms to the inertia of human knuckles.

Monet Aurora Impression | Moment is eternity, to the "Light Chaser"

Monet, a French impressionist master, has been capturing the expression effect of light color and air all his life, expressing the instantaneous scenery impression from the natural light color change, and realizing the perfect combination of color and light and shadow.

The color matching inspiration of "Aurora Tube" is derived from the flowing light and shadow in Monet's pen, showing the ultimate light and shadow effect of "instant is eternal" for "Light Chaser. After 637 times of repeated manual color mixing and spraying in a dust-free environment, the flowing blue and colorful purple transform into mysterious colors between light and shadow refraction and light and shade, retaining the beauty of aurora for the "light chaser.

The Boundary between Tools and Art | The Age of Value Identity Driving Market

The era when human beings created tools driven by function has long passed. While we create tools, we are also erasing the traces of tools.

After 95 and 00, the generation who grew up with the digital world officially entered the market. Through the analysis of consumer psychology and behavioral preferences, we found that they have strong social needs and value identification needs. When choosing products, they will pursue the resonance of brand value and the aesthetics of product appearance.

However, most curling irons on the market still maintain the ancient earthen style. When all the products of the same type on the market reach an equal level in technology, supply chain, channel and other conditions, design and aesthetics will become the decisive factor affecting their purchasing power.

Therefore, we have completely subverted its appearance to make it look elegant and beautiful, which is more in line with the aesthetic needs of consumers for products under the "appearance economy.

Flower of Inspiration | Beauty is the Force that Changed the World

French horticulturist Monstril said: "If human beings are creatures chosen by God, then tulips are definitely flowers chosen by God." The men of the upper class of Paris pursue their favorite women will give tulips, which symbolize beauty, solemnity, luxury and pure and eternal love.

The appearance of this curling iron is inspired by tulip corolla, and uses the vitality of champagne green and sun orange, with the paint process of adding metal powder, so that the shell presents a low-key and luxurious metal texture.

The shape of the corolla is elegant and chic, like a blooming tulip, which represents the beauty of women as a bud; it also expresses praise for the creativity of contemporary independent women and the gentle power that can change the world.

In details, the rod body display lamp is distinguished by the shape of petals. The drum and the rod body show the relationship between corolla and flower stems. The middle joint is spliced with metallic paint of the same color, which is simple and luxurious, and the upper and lower thickness are clear. The grip is comfortable and more ergonomic.

The empowerment of digital technology, the rise of new consumer groups, and changes in user needs and scenarios have brought about an endless stream of new business models and new formats. The traditional economy is constantly being subverted and new market space is constantly being created, allowing us to see the imagination of young businesses.

Young people enter the game with a brand-new concept of consumption, and they will be greeted by a brand-new brand. As a design team for young people, Jiajian Geometry will continue to empower the customers it serves with "brand power product power", and use a constantly updated perspective to insight, meet and lead the changing needs of consumers, and help brand value achieve explosive growth.