Project background: Suzhou Longrun Medical System Co., Ltd. specializes in the research and development, production, maintenance and service of medical superconducting magnetic resonance imaging (MRI) products. It is a high-tech enterprise in Jiangsu Province and a private technology enterprise in Jiangsu Province. It has obtained ISO9001 quality management system certification and ISO13485 medical device quality management system certification.

Design inspiration: the design inspiration of the scheme comes from the circular arch, roof and the combination with longrun medical logo of Suzhou garden. the color uses the combination of gray and white, which is consistent with the overall style of Suzhou architecture. the ancient style and charm reflect the integration of the enterprise and the city, and the profound history. at the same time, the architectural style is simple and modern, matching with advanced medical equipment and services.

Design concept: Long win,Long long, eternal; Win wins, wins, pronunciation is similar to lang run, meaning long-term victory, eternal lead. The name reflects the continuous leading competitive position of Longrun Medical in the industry and the good expectation of the long-term development of the brand.

Brand strategy: logo graphics to lotus as a prototype abstract, with natural health color. It will be (Lonwin) and lotus (lotus) in the "L" skillfully integrated into the graphics, but also the spirit of the lotus and corporate culture within it.