Project Background: Philips and Braun ORAL-B are the main leading brands in the market at present. Sonic electric toothbrush is the main feature in cleaning and use experience. It is silent and the brush head rotates left and right at high speed. There is no real 360-degree rotation of the brush head and a brand-new experience. So the creation of a new brand, dare to try, change the electric toothbrush numb brushing feeling.

User needs: customers want to create a UV disinfection and sterilization travel kit, adhering to a better user experience, safe oral health products, constantly breaking through the product design concept, with excellent industrial design, Seiko meticulous to create boutique, to give users a better life experience, hope that users use a clean toothbrush every time.

User insight: customer commissioned Rococo electric toothbrush set product design. Design a new brushing experience, closer to the people's brushing habits. Brush faster and clean more deeply.

Optimized experience: The brush head rotates 360 degrees, faster and more real brushing feeling. With thin and soft bristles and 3 speed adjustable, life becomes more interesting and simpler.