Product background:
As a benchmark company in the integrated stove industry, Martians have always ranked first in the online market share of smoke stoves, but the competition on the entire track is fierce. In order to maintain a long-term competitive advantage, it is necessary to constantly innovate. In this context, the new E4 days Qing series came into being.
Optimization upgrade:
The integrated design of the cage smoke area and the kitchen surface, simplicity and smoothness, as well as the design of the quick-release smoking opening, etc., have finally contributed to the clean and sustainable upgrade of the product.
Market research
As a benchmark enterprise in the integrated stove industry, Martians have high expectations for innovation in the new E4 Tianqing series. After the start of the project, we use a new design method to constantly break through the product design boundaries.
Product Strategy
The target dimension mainly includes the above three contents. The first industrial design: bringing Martian cooking aesthetics into thousands of households; The second experience upgrade: creating the ultimate fun of human-computer interaction; The third realization of functional sustainable design: making clean kitchen the norm.