This project defines a new generation of situational food space. The flagship store is located in-EPARK, a new pastoral theme shopping park in Nanjing's core urban area, and will open in September. The creative team hopes to provide users with a warm food and drink space for enjoying delicious food, blending situations, micro-service and other complex experiences.
In order to better set off the delicacy and richness of various meals, combined with the detailed insight of the target consumer group (the post -80 IT population, the life in the factory area is a profound brand of youth), the overall space is set off with the theme of rough and tough industrial style, and the concept of "food factory" is built on the basis of the 80 s industrial factory. The seating area is arranged in the form of warehouse and box interspersed and overlapped, which not only generates the visual richness of the space, but also makes the space have more growth possibilities.
In addition, the origin and evolution of food are inextricably related to the flow of time. EATIME is given "time" as the axis to reflect the current time point and the long river of time. Therefore, EATIME connects to establish a The third dimension between time and space, memory and the future. "Diet men and women, people's great desire to survive." People can perceive the beauty of life from it, live from the environment, and live in the present. This is also the core value of the project that the creative team hopes to convey.
For details, please go to: http://successfuldesign.org/work/5993999552d9ba7891c994df
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